Yoox Net-a-Porter names new CEO
Geoffroy Lefebvre, who currently serves as group digital distribution director at Richemont, will become CEO of upscale luxury site Yoox Net-a-Porter, starting Jan. 4, 2021. Geoffroy Lefebvre previously served as CEO of Baume & Mercier, from 2018 to 2019, deputy CEO of Jaeger-LeCoultre, from 2017 to 2018, and managing director of operations at Vacheron Constantin, from 2014 to 2017. All those brands are owned by Richemont. Prior to his time with Richemont, he was an associate partner at McKinsey & Company. Lefebvre replaces Federico Marchetti, the founder of Yoox. Marchetti will continue to serve as chairman. When Yoox and Net-a-Porter merged in 2015, Marchetti was named CEO of the combined site.