Panerai’s new warranty program
The launch of Pam.Guard, an expansive care program developed to promote deep engagement with the Panerai’s world, is the brand’s latest project to expand and enhance customer experience. Participation in the program officially extends the international limited warranty for eligible watches up to eight years. Pam.Guard has debuted November 26, 2019. The result is a portal that offers an unprecedented connection to the brand. The first step to access the world of Pam.Guard to activate the international limited warranty limited extension is creating a personal profile using the intuitive, user-friendly interface found at panerai.com. Once a profile is active, users will be able to register their watches online. The Pam.Guard program is retroactive and customers owing a watch purchased over the last two years prior to the program launch can benefit from the Pam.Guard international limited warranty extension.