Panerai launches “Pamcast”
Panerai unveils its new project Pamcast, an immersive odyssey through the Panerai universe. This collection of eight stories centers around Panerai’s heritage, product, innovations and features inspirational editorial content conceived to connect and engage its several communities. The project is nothing short of an unprecedented entertainment platform for the watch industry, inspired by broadcast networks that target the evolution of new levels of expectation. Configured as an editorial platform, Pamcast will release meaningful, interactive stories on a weekly basis. The material transcends product descriptions, emphasizing the brand’s most inspirational facets and core values.