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Singer Eason Chan joins Zenith as a brand ambassador

Singer Eason Chan joins Zenith as a brand ambassador

Thursday, 06 September 2018
By The FHH Journal editors
The FHH Journal editors

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1 min read

Zenith stopped off in Tianjin at end August to introduce its latest ambassador, the Chinese singer Eason Chan, star of the brand’s “Into the Second” video campaign. The evening also marked the launch in China of the Zenith Defy El Primero 21 Full Diamonds.

Zenith created a futuristic atmosphere for this occasion, set against an understated black backdrop to usher guests into the next era of watchmaking, while offering an immersive experience of the new “Into the Second” video campaign. The latter stars Eason Chan as the face of the brand in Asia and offers a stunning interpretation of the artist’s musical focus on rhythm, tempo, passion and dedication, all attributes that are equally shared by Zenith with regard to watchmaking. Jointly orchestrated by the new Zenith ambassador and CEO Julien Tornare, the fast-paced and lively high-tech presentation also featured the launch of the Defy El Primero 21 Full Diamonds. Powered by the the new 1/100th of a second chronograph movement, the El Primero 21 Full Diamonds takes extravagant style to the next level, complementing its rich inner workings with a diamond-set bezel featuring a dazzling five carats.

Chinese singer Eason Chan is Zenith's new ambassador
Chinese singer Eason Chan is Zenith's new ambassador

In keeping with Zenith’s vocation for interpreting “time” through its own languages, the launch event was also marked by the start of an exhibition tour chronicling the evolution of time. Providing an exceptional wide angle viewpoint of Zenith and its 150-year journey, the exhibition will be moving on to Wuhan, Chengdu, Beijing and Hong Kong.

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