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Swiss watchmaking in August 2014: watch exports remain...
Economy

Swiss watchmaking in August 2014: watch exports remain stable

Thursday, 18 September 2014
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August is one of the weakest months of the year for watch exports. Their level remained the same as last year, at 1.5 billion francs. More precisely, this represents a change of -0, 2%.

The trend of wrist watch exports was more favourable than that of other products, although the variation was very small. Their value rose by 0.6% thanks in particular to bimetal, steel and platinum watches. In terms of the number of pieces the changes were more significant in both the upward and downward direction which offset each other overall.

Just one price segment reported a stronger advance. Watches priced between 200 and 500 francs (export price) posted growth in the order of 7%. Other price ranges remained unchanged from their August 2013 level.

The trend of the main markets varied considerably with rises on the one hand compensated by falls on the other. Hong Kong declined for the fourth month in a row. The United States reported a distinct increase. China continued its gradual recovery thanks to strong growth in August. Japan achieved another month of sustained growth. The situation in Europe also varied considerably: Germany declined steeply while France posted double-digit growth.

12 months moving average (Source: Federation of the Swiss Watch Industry)
Wristwatches by price categories (Source: Federation of the Swiss Watch Industry)
Main countries (Source: Federation of the Swiss Watch Industry)
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