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TAG Heuer and the Monaco Gulf meet the King of Cool
Baselworld

TAG Heuer and the Monaco Gulf meet the King of Cool

Monday, 12 March 2018
By The FHH Journal editors
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The FHH Journal editors

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3 min read

Coinciding with the announcement of a global partnership deal with Gulf Oil International, TAG Heuer carries on the Monaco Gulf legend with a special edition in Gulf’s racing colours, as worn by Steve McQueen in Le Mans.

TAG Heuer announces a global partnership signed with Gulf Oil International, which will see the development of new activities and new editions, including the Monaco Gulf which was presented on the occasion of the signing. With the immediately recognisable famous blue and orange stripes, Gulf has been a well-known player in the automotive industry for over 115 years. Quality, endurance and passion are the company’s watchwords. It was the first company to drill for oil below the sea, and in 1913, became the first in the world to open a petrol station. It shares values with the Swiss watchmaking brand that has automotive sport in its DNA. TAG Heuer and Gulf have crossed paths several times, but the most notable was in 1971, in the film “Le Mans“, when Steve McQueen wore a Heuer Monaco on his wrist while driving a Porsche 917 that featured the Gulf logo.

The Monaco Gulf 2018 Special Edition

Launched simultaneously in Geneva and New York on 3rd March 1969, the Heuer Monaco was the first square and water-resistant automatic chronograph in the history of Swiss watchmaking. The watch was a break with the aesthetic codes of traditional watchmaking. The large square case with straight angles, the metallic blue dial, the domed plexiglas crystal and especially the crown positioned on the left, signifying that the watch was wound automatically. However, the origins of the revolution lay inside the watch: The famous Calibre 11 that was the first automatic chronograph movement to be commercialised in the history of watchmaking. Immediately recognisable and often copied, this shared the spotlight with Steve McQueen, who insisted on wearing it throughout filming of the film “Le Mans” in 1971 when he drove the famous Gulf-Porsche 917K.

The TAG Heuer Monaco Gulf Special Edition with the Gulf Oil logo on its dial.
The TAG Heuer Monaco Gulf Special Edition with the Gulf Oil logo on its dial.

Of course, the colours of this iconic brand are referenced in the design of the Monaco Calibre 11 Gulf special edition. The 39 mm size, the crown on the left, the legendary petroleum blue dial with two white counters, the date window at 6 o’clock, the diamond-polished horizontal hour indices, the inscribed vintage Heuer logo, the calibre 11 automatic chronograph with date and water-resistance to 100 metres – all the attributes of the Monaco. As a reminder of its origins and sporting pedigree, a light blue and an orange stripe of Gulf’s renowned racing colours have been added to the dial. The Gulf logo also appears at 6 o’clock.

Note the steel case in three parts (since 1998), which is secured with four screws, the rectangular shape of the two push-buttons at 2 and 4 o’clock, the slightly slimmer lugs, the sapphire crystal (since 2009) and the open case-back, through which the calibre’s gears can be seen. The piece is completed by an exquisite petroleum blue leather strap with orange topstitching, for an elegant look and another nod to the Gulf logo.

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