>SHOP

keep my inbox inspiring

Sign up to our monthly newsletter for exclusive news and trends

Follow us on all channels

Start following us for more content, inspiration, news, trends and more

© 2019 - Copyright Fondation de la Haute Horlogerie Tous droits réservés

TAG Heuer Carrera Nismo
New Models

TAG Heuer Carrera Nismo

Tuesday, 09 June 2015
Press Release
close
Press release

Read More

CLOSE
2 min read

For 2015, TAG Heuer is partnering with the phenomenon that is the Nissan GT-R LM Nismo: authentic Avant-Garde design. After 16 years of absence, Nissan is back with a revolutionary new car, a true technological challenge. An incredible car with a unique design, it is a behemoth with more than 1,000 horsepower, hybrid front wheel drive and a V6 3-litre twin turbo engine. It is the only vehicle in 2015 to be powered in this way – all the others are propulsion – not seen since 1997.

A large prototype engine listed in the premier class (LMP1), it brings together the latest technologies in its kinetic energy recovery system, which is incredibly demanding to implement. Three cars have been made, with 9 drivers who will take turns to drive them. Three of them, Lucas Ordonez, Jann Mardenborough and Mark Shulzhitskiy are all graduates of the Nissan Academy, the “school” for drivers which recruits…using a PlayStation game.

Jean-Claude Biver, CEO of TAG Heuer and Chairman of the Watch Division of LVMH group, explains: “We want innovation, audacity, and courage to return to the Le Mans course. Nissan Nismo is the perfect challenger, a pioneer when it comes to the technology in their cars, and also particularly in the way they communicate with young people using their massive social media presence. Just take a look at this car, it’s powerful, different, and breaks the mould. It’s the perfect embodiment of our #DontCrackUnderPressure campaign.”

Darren Cox, Nismo’s Global Head of Brand, Marketing & Sales added: “We’re very proud to have been chosen by TAG Heuer. The brand is synonymous with avant-garde and the success of Le Mans, and we want to do everything we can to continue this tradition. It’s great to have them on board.”

The watch TAG Heuer Carrera “Nismo” Calibre 16 Day-Date Chronograph Special Edition : 43 mm, sporty – black with charcoal grey and red bands on the dial – in titanium, micro-blasted with titanium carbide, which is extremely resistant and lighter than steel, this watch is equipped with the famous calibre 16 movement, known for its reliability and robustness. The ceramic bezel is scratch-proof, with a tachometer for measuring average speed. Domed sapphire crystal with antireflective coating on both sides. The caseback is decorated with a Nissan Nismo decal. Soft Touch matt alligator strap with red top-stitching. Water-resistant to 100m.

Back to Top