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TAG Heuer celebrates 50 years of the Monaco… in Monaco
New Models

TAG Heuer celebrates 50 years of the Monaco… in Monaco

Monday, 03 June 2019
By The FHH Journal editors
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The FHH Journal editors

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2 min read

Festivities got under way at the Formula 1 Monaco Grand Prix, the event that gave the watch its name in 1969. TAG Heuer took the opportunity to unveil the first of five anniversary models inspired by the original Monaco.

Last week-end, all eyes were on the Rock for the legendary Formula 1 Grand Prix, and on the iconic TAG Heuer timepiece celebrating its 50th anniversary in the Principality. In honour of this milestone, it was announced that throughout the year, five creations will be successively revealed, inspired by the different decades from 1969 to 2019, and paying tribute to timeless design, enduring innovation and a style icon now more contemporary than ever. Not only was the TAG Heuer Monaco the first ever water-resistant square watch, it was also the first to feature an automatic-winding chronograph movement.

Already a collector’s edition and a tribute to the 1970s

Highlighting the breakthrough and yet timeless design of the original Monaco, TAG Heuer created five new models inspired by the trends, colours and styles that characterised each decade of the Monaco’s half-century history. Emblematic geometric shapes and colours from the 1970s, combined with a timeless Côtes de Genève pattern are some of the features that distinguish the first model to celebrate the Monaco’s 50th anniversary.

Monaco 50th anniversary 1970' © TAG Heuer
Monaco 50th anniversary 1970' © TAG Heuer

Presented on a brown leather strap with holes lined in light brown, this stainless-steel timepiece has been produced in an edition limited to only 169 pieces. The green dial features brown and yellow touches and a Côtes de Genève finishing. The hands are coated with SuperLuminova®. Only a quick glance at the subdials and the position of the crown is needed to recognise this unconventional timepiece’s Monaco lineage. The caseback of this 1970s-inspired timepiece is engraved with the original “Monaco Heuer” logo as well as “1969-1979 Special Edition” and “One of 169”. Beating inside the case is the renowned Calibre 11, a modern version of the automatic-winding chronograph movement that made its debut inside the original Monaco in 1969.

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