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TAG Heuer revisits its Formula 1 Lady
Baselworld

TAG Heuer revisits its Formula 1 Lady

Wednesday, 31 January 2018
By The FHH Journal editors
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The FHH Journal editors

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2 min read

TAG Heuer is putting women first in 2018, starting with a fully redesigned Formula 1 Lady collection. Interchangeable straps switch styles to match any mood.

TAG Heuer Formula 1 Lady, a marriage of fashion and functionality, is now reinterpreting with a series of completely redesigned watches which can be personalized with an interchangeable strap. A new shape, new materials, new dials, new straps… a real breath of fresh air for this iconic women’s collection from TAG Heuer. Each detail of the watch now bears the hallmarks of the TAG Heuer Formula 1 series, and has been reworked to give the piece elegance and feminine curves. Hence, the case, in polished and brushed steel or with black PVD coating, with an elegant diameter of 32 or 35mm, features the tonneau shape which is indissociable from the men’s TAG Heuer Formula 1 model. The entire curve of the case and lugs has been refined. The bezel incorporates the collection’s characteristic notches.

Formula 1 Lady © TAG Heuer
Formula 1 Lady © TAG Heuer

The main new feature of this model is the interchangeable strap. Switch from sporty to classic in one click. Available in brown, blue, white, red or black leather, or in metal, the choice of materials and colors give the collection a casual yet stylish look appreciated by today’s busy woman. Another new feature of this model is the double-plate system on the dial, which adds contrast, improves legibility and creates interplay of colors: blue sunray or silver-plated dial, total full black look, resolutely rock or set with diamonds for a dash of glamour. The new TAG Heuer Formula 1 Lady is available in a range of modern, on-trend colors. Thanks to its quartz movement, the TAG Heuer Formula 1 Lady – now aligned with the men’s models – has become the brand’s entry-level model, priced from CHF 1’000.

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