Brands have wised up to the benefits to be gained from associating their name with art venues and exhibitions; creative contexts whose audiences are also potential customers.
Articles on the subject:
Over the years, Hautlence has cultivated the art of breaking rules. The HL2.3 Punk with its unique and unexpected aesthetic is in line with this spirit.
The prize, which includes a cash endowment, will be awarded annually to a graduate of the Master of Advanced Studies in Design for Luxury & Craftsmanship programme. The first winner is Clara Martin for "The Authority of Black".
At the recent Art Basel Hong Kong, Audemars Piguet hosted a new lounge concept by Brooklyn-based artist and designer Fernando Mastrangelo, inspired by the Swiss Jura, the home of Fine Watchmaking. This calming space will be part of the three editions of Art Basel 2019.
In honour of the partnership between Jacques-Barthélémy Vacheron and François Constantin, initiated 200 years ago, the Manufacture is celebrating the many collaborations that have marked these two centuries of history. This tribute, in the form of a travelling exhibition, is joined by "Les Collectionneurs", a curated selection of vintage watches by the brand.
Hublot and Marc Ferrero, the creator of storytelling art, present the Big Bang One Click Marc Ferrero as a tribute to the twenty-first-century woman, a heroine for modern times.
From one year to the next, the Richard Mille brand maintains an enviable 15% growth rate. After CHF 260 million in 2017, last year the brand generated revenue in excess of CHF 300 million, having produced 4,600 watches. The objective for 2019: 5,200 watches and further incursions into the art world.
Richard Mille has signed a deal with Frieze, the leading platform for modern and contemporary art, for collectors and the public at large. The brand's watches will feature in Frieze Masters magazine and at Frieze London for its first ever showing of Haute Horlogerie timepieces.
The 72 watches in the running for the 2018 Grand Prix d’Horlogerie de Genève, to be announced this Friday November 9th, are on show at Geneva's Musée d’Art et d’Histoire in a context of art and design. The Fondation de la Haute Horlogerie is one of the contributors.