Every cloud has a silver lining. The disastrous impact of Covid-19 on the economy in general and the watch segment in particular is forcing brands to embrace the virtual world.
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Ateliers Louis Moinet
The eighth Only Watch is on November 9th in Geneva, with fifty watches crossing the block. The sale has grown beyond its original purpose as a fundraiser to become a worldwide reference for collectors.
Louis Moinet is marking the 150th anniversary of the very first rail link between the Atlantic and Pacific coasts of the United States with the opportunity to pre-order limited editions of 18 or 69 commemorative Transcontinental watches.
If there could only be one, chances are this would be it. Among the smaller crop of complications at Baselworld, the tourbillon still reigns supreme. A delight to observe, technical, scientific even, this type of regulator continues to offer brands an excellent means to demonstrate their expertise.
Watchmaking has many registers and so does the chronograph. Performance-focused or a lesson in elegance, innovative or traditional, a record-breaker or a design delight, chronographs were all over Baselworld 2019.
Could it be the fiftieth anniversary of Man's first steps on the moon that has so inspired watchmakers? This year, brands are pulling out all the stops with a host of watches dedicated to the moon-phase complication. Because what could be lovelier than a moon-struck mechanism?
Canals on Mars – an idea put forward by Percival Lowell, a contemporary of Louis Moinet; a journey around the Moon as imagined by Jules Verne, another nineteenth-century pioneer... Louis Moinet honours the work of these two visionaries with Mars and Moon watches.
Following on from the 20-Second Tempograph, Louis Moinet presents the new generation of its hugely successful watch. With an all-black or all-blue livery, it features a case from Louis Moinet's Memoris collection.
Louis Moinet presents two limited series of watches featuring its exclusive mechanism with two tourbillons rotating in opposite directions. The dial of one, Dhofar, is cut from a fragment of lunar meteorite, while the dial of Acasta is a fragment of the early Earth's crust.