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Articles on the subject:

Audemars Piguet

Model of the new Swatch Group headquarters in Biel
Trend Forecaster
Watch brands think big

From the watchmaker's workbench to the architect's drawing board, it's a case of bigger, bolder, better as brands take the industry towards an ever more spectacular future.

Thursday, 15 August 2019
5 min read
7
Pioneer Centre Seconds Funky Blue Black Edition © H. Moser & Cie
Trend Forecaster
Useful functions, anyone?

If there is one item not to leave off your holiday checklist (apart from your passport), it has to be a multi-function watch. From a GMT (in Bali) to a chrono (behind the wheel of a sports car), FHH Journal shares its pick of watches to suit every destination.

Thursday, 08 August 2019
5 min read
10
Tambour Horizon Pure White © Louis Vuitton
Trend Forecaster
Twelve watches for summer

When it comes to choosing a watch for summer, the hardest part could be deciding which one. Take your pick of nautically-inspired models for the ideal swimming or sailing companion, blinding white watches to show off a tanned arm, or the sun-drenched sophistication of gold.

Friday, 02 August 2019
9 min read
12
Bucherer store, Paris
Economy
The direct-to-consumer trend among Swiss watch brands

A growing number of watch brands are seeking to move away from third parties to instead sell direct to consumers. Retailers will have to reinvent themselves.

Monday, 24 June 2019
4 min read
2
Roy WANG, Chopard ambassador
Culture
China's fan economy

As the most digital-oriented luxury market in the world, China is a whole other story for fine watch brands. Young consumers get most of their information from social platforms such as Weibo or WeChat, making it hard for brands to reach them directly. This has produced the so-called “fan economy”.

Tuesday, 18 June 2019
Shining Zhu
4 min read
9
Neuchâtel
Point of View
Is history a thing of the past?

For luxury brands hoping to engage "new" consumers, heritage and tradition are apparently more hindrance than help. Really?

Thursday, 02 May 2019
2 min read
Histoire-et-tradition-horlogerie-cover
Economy
For luxury brands it's goodbye history, hello HENRY…

In its latest report on the 100 largest luxury goods companies globally, Deloitte consultancy firm discusses the factors that will secure future growth – and these no longer include history and heritage.

Monday, 29 April 2019
4 min read
2
TAG Heuer Monaco Calibre 11
Culture
Sold out? Try China!

Like anywhere else, China's watch enthusiasts have their favourites. Patek Philippe's Nautilus Ref. 5711, the Audemars Piguet Royal Oak 15202, and pretty much anything by Richard Mille or Rolex have proved hugely popular these past four to five years. In contrast, models that sell well in other countries don't always appeal.

Wednesday, 24 April 2019
Shining Zhu
3 min read
7
Fernando Mastrangelo, artist
News
A new Audemars Piguet lounge at Art Basel

At the recent Art Basel Hong Kong, Audemars Piguet hosted a new lounge concept by Brooklyn-based artist and designer Fernando Mastrangelo, inspired by the Swiss Jura, the home of Fine Watchmaking. This calming space will be part of the three editions of Art Basel 2019.

Thursday, 18 April 2019
The FHH Journal editors
2 min read
6
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