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Articles on the subject:

Audemars Piguet

Bucherer store, Paris
Economy
The direct-to-consumer trend among Swiss watch brands

A growing number of watch brands are seeking to move away from third parties to instead sell direct to consumers. Retailers will have to reinvent themselves.

Monday, 24 June 2019
4 min read
2
Roy WANG, Chopard ambassador
Culture
China's fan economy

As the most digital-oriented luxury market in the world, China is a whole other story for fine watch brands. Young consumers get most of their information from social platforms such as Weibo or WeChat, making it hard for brands to reach them directly. This has produced the so-called “fan economy”.

Tuesday, 18 June 2019
Shining Zhu
4 min read
9
Neuchâtel
Point of View
Is history a thing of the past?

For luxury brands hoping to engage "new" consumers, heritage and tradition are apparently more hindrance than help. Really?

Thursday, 02 May 2019
2 min read
Histoire-et-tradition-horlogerie-cover
Economy
For luxury brands it's goodbye history, hello HENRY…

In its latest report on the 100 largest luxury goods companies globally, Deloitte consultancy firm discusses the factors that will secure future growth – and these no longer include history and heritage.

Monday, 29 April 2019
4 min read
2
TAG Heuer Monaco Calibre 11
Culture
Sold out? Try China!

Like anywhere else, China's watch enthusiasts have their favourites. Patek Philippe's Nautilus Ref. 5711, the Audemars Piguet Royal Oak 15202, and pretty much anything by Richard Mille or Rolex have proved hugely popular these past four to five years. In contrast, models that sell well in other countries don't always appeal.

Wednesday, 24 April 2019
Shining Zhu
3 min read
7
Fernando Mastrangelo, artist
News
A new Audemars Piguet lounge at Art Basel

At the recent Art Basel Hong Kong, Audemars Piguet hosted a new lounge concept by Brooklyn-based artist and designer Fernando Mastrangelo, inspired by the Swiss Jura, the home of Fine Watchmaking. This calming space will be part of the three editions of Art Basel 2019.

Thursday, 18 April 2019
The FHH Journal editors
2 min read
6
Rolex-Oyster-Perpetual-Daytona-Rainbow-in-Everose
Trend Forecaster
Rose gold blooms on luxury watches

Rose gold has been part of the luxury market since the age of Carl Fabergé and Czarist Russia, and has enjoyed a resurgence in popularity in recent years. Why? We analyse.

Thursday, 11 April 2019
Laurent Francois
5 min read
190405_FHH_GRAPHICS_TABLEAUX-EN
Economy
The continued polarisation of the Swiss watch market

The latest report on the Swiss watch industry by US investment bank Morgan Stanley, in association with Swiss consultancy LuxeConsult, points to accelerated polarisation within the sector. The main players are growing at significantly higher than average rates while seeing their market share increase.

Monday, 08 April 2019
5 min read
2
Code 11.59 © Audemars Piguet
Trend Forecaster
Watch brands clean up their collections

Eliminate clutter, put an end to untidiness.... For Marie Kondo, author of the hugely popular KonMari method, life begins after a good clear-out. Several watch brands appear to have taken her theories to heart to put some order into their collections.

Friday, 08 March 2019
4 min read
5
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