A growing number of watch brands are seeking to move away from third parties to instead sell direct to consumers. Retailers will have to reinvent themselves.
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As the most digital-oriented luxury market in the world, China is a whole other story for fine watch brands. Young consumers get most of their information from social platforms such as Weibo or WeChat, making it hard for brands to reach them directly. This has produced the so-called “fan economy”.
In its latest report on the 100 largest luxury goods companies globally, Deloitte consultancy firm discusses the factors that will secure future growth – and these no longer include history and heritage.
Like anywhere else, China's watch enthusiasts have their favourites. Patek Philippe's Nautilus Ref. 5711, the Audemars Piguet Royal Oak 15202, and pretty much anything by Richard Mille or Rolex have proved hugely popular these past four to five years. In contrast, models that sell well in other countries don't always appeal.
At the recent Art Basel Hong Kong, Audemars Piguet hosted a new lounge concept by Brooklyn-based artist and designer Fernando Mastrangelo, inspired by the Swiss Jura, the home of Fine Watchmaking. This calming space will be part of the three editions of Art Basel 2019.
Rose gold has been part of the luxury market since the age of Carl Fabergé and Czarist Russia, and has enjoyed a resurgence in popularity in recent years. Why? We analyse.
The latest report on the Swiss watch industry by US investment bank Morgan Stanley, in association with Swiss consultancy LuxeConsult, points to accelerated polarisation within the sector. The main players are growing at significantly higher than average rates while seeing their market share increase.
Eliminate clutter, put an end to untidiness.... For Marie Kondo, author of the hugely popular KonMari method, life begins after a good clear-out. Several watch brands appear to have taken her theories to heart to put some order into their collections.