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Articles on the subject:

Audemars Piguet

Shepard Fairey, Hublot's Ambassador, and his Big Bang Meca-10 Shepard Fairey Limited Edition
Trend Forecaster
Art and watchmaking, a strategic alliance

Brands have wised up to the benefits to be gained from associating their name with art venues and exhibitions; creative contexts whose audiences are also potential customers.

Monday, 30 September 2019
6 min read
19
FreakLab calibre UN-210 © Ulysse Nardin
Trend Forecaster
How watchmakers are resisting magnetism

Exposure to magnetic fields isn't without consequence on a mechanical watch's proper functioning. After early attempts to resolve the problem, recent innovations are delivering promising results. Demagnetising tools are also benefiting from new developments.

Monday, 23 September 2019
Flavia Giovannelli
7 min read
11
Submersible Carbotech © Panerai
Economy
Why sell more watches?

For certain brands, growth isn't about selling more but selling better. Audemars Piguet was first to put a limit on production, successfully so. Now Roger Dubuis and Panerai are following suit.

Monday, 16 September 2019
3 min read
6
Model of the new Swatch Group headquarters in Biel
Trend Forecaster
Watch brands think big

From the watchmaker's workbench to the architect's drawing board, it's a case of bigger, bolder, better as brands take the industry towards an ever more spectacular future.

Thursday, 15 August 2019
5 min read
7
Pioneer Centre Seconds Funky Blue Black Edition © H. Moser & Cie
Trend Forecaster
Useful functions, anyone?

If there is one item not to leave off your holiday checklist (apart from your passport), it has to be a multi-function watch. From a GMT (in Bali) to a chrono (behind the wheel of a sports car), FHH Journal shares its pick of watches to suit every destination.

Thursday, 08 August 2019
5 min read
10
Tambour Horizon Pure White © Louis Vuitton
Trend Forecaster
Twelve watches for summer

When it comes to choosing a watch for summer, the hardest part could be deciding which one. Take your pick of nautically-inspired models for the ideal swimming or sailing companion, blinding white watches to show off a tanned arm, or the sun-drenched sophistication of gold.

Friday, 02 August 2019
9 min read
12
Bucherer store, Paris
Economy
The direct-to-consumer trend among Swiss watch brands

A growing number of watch brands are seeking to move away from third parties to instead sell direct to consumers. Retailers will have to reinvent themselves.

Monday, 24 June 2019
4 min read
2
Roy WANG, Chopard ambassador
Culture
China's fan economy

As the most digital-oriented luxury market in the world, China is a whole other story for fine watch brands. Young consumers get most of their information from social platforms such as Weibo or WeChat, making it hard for brands to reach them directly. This has produced the so-called “fan economy”.

Tuesday, 18 June 2019
Shining Zhu
4 min read
9
Neuchâtel
Point of View
Is history a thing of the past?

For luxury brands hoping to engage "new" consumers, heritage and tradition are apparently more hindrance than help. Really?

Thursday, 02 May 2019
2 min read
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