The museographic temptation: In its desire to move closer to art, whose freedom and aura it envies, watchmaking can collaborate with artists. It can also wield soft power by becoming a patron of the arts. A costly and subtle game of influence.
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For Audemars Piguet CEO François-Henry Bennahmias, it's a simple equation. Each year, some 600,000 luxury watches are produced for a global market of 30 to 40 million people. Until the figures balance, Swiss watchmaking can look forward to some great years… provided it knows how.
After several years of blue being the big colour trend among dials, a shift was seeing during SIHH and several months later it still seems to be going strong during Baselworld. Black is back...
Like the minute repeater, tourbillon and the perpetual calendar, the equation of time is a rare and valued complication. True, it is an arcane function that neither chimes the hours, nor fights the effects of gravity, but it is rooted in the history of watchmaking and is therefore meaningful for aficionados.
Specialists at Audemars Piguet spent more than 600 hours developing this Royal Oak Perpetual Calendar. The complexity inherent to its movement was compounded by the challenges of machining and finishing the watch's black ceramic. An impressive achievement on every level.
Since 1970, countries around the world have celebrated Earth Day. On April 22, close to 200 nations took part in the annual event that reminds us how much we owe our planet. Watch brands are making their contribution too.
Earlier this month, the Le Brassus watchmaker hosted an official ceremony to lay the first stone of its future museum. This futuristic building – a half-buried glass and concrete spiral with roof garden – will be joined, on the other side of the Manufacture, by the brand's second project: a luxury hotel, currently under construction.
Twenty months of ailing exports have put watchmakers in search of a remedy. Slimmer, lighter, more svelte, extra-thin models appear to be just what the doctor ordered, and an opportunity to set new records into the bargain.
A new trend is sending out shoots: what if green were the new blue? Take a peek at these 10 watches that get the green light for style!