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Articles on the subject:

Audemars Piguet

montres-hommes-pour-femmes
Trend Forecaster
Women’s favourite men’s wristwatches of 2019

The lines between what we deem to be masculine and feminine are steadily blurring. From haute couture runways to high street fashion to what we wear on our wrist, we're no longer defined by "his" and "hers".

Friday, 17 January 2020
Hope Frost
6 min read
3
Brexit-cover
Economy
How Brexit is impacting watch sales

Concerns over trade in a post-Brexit Britain haven't prevented the UK market from performing well these past months, aided by sterling's weakness. As the country heads towards its latest deadline, watch brands are making sure they are prepared for every outcome, including a no-deal scenario.

Monday, 09 December 2019
Fanny Nicolet
3 min read
Will Smith
Watch Stories
Will Smith on fame, fortune and watches

Gemini Man isn't just another sci-fi action flick. Director Ang Lee, whose other films include Life of Pi and Crouching Tiger, Hidden Dragon, makes a technological leap in this new movie, starring Will Smith and... Will Smith. The actor tells more.

Friday, 06 December 2019
Frank Rousseau
6 min read
Rolex GMT Master-II, Breitling 765 CP,
Events
Determining The Value Of A Timepiece

To mark the second breakfast meeting held at the Bucherer Gallery in Geneva under the auspices of the Fondation de la Haute Horlogerie, a new group of enthusiasts gathered to debate the concept of value in the current watchmaking scene. Once again, the lessons learned were many and varied.

Tuesday, 03 December 2019
Benjamin Teisseire / Watchonista
5 min read
19
Connected Modular 45 Golf Edition © TAG Heuer
Trend Forecaster
The evolution of sport watches

From the advent of the luxury sport watch in the 1970s to the birth of the smartwatch in the new millennium, a number of factors have influenced the trajectory of the sport watch. One of the most significant is the increasingly competitive world of professional sports and the growing numbers of watches worn during play.

Tuesday, 19 November 2019
Cait Bazemore
6 min read
13
© Pierre Vogel
Events
Collector’s Breakfast: Watchonista Partners With Bucherer And The Fondation de la Haute Horlogerie On A Unique Concept

Last week saw the launch of a new Watchonista event concept in collaboration with Bucherer Geneva and with the participation of the Fondation de la Haute Horlogerie. A rewarding association and the first gathering in an event that looks all set to become a firm staple in the watchmaking calendar.

Thursday, 14 November 2019
Benjamin Teisseire / Watchonista
8 min read
11
Big Bang Unico Paraíba King Gold © Hublot
Trend Forecaster
Any colour you like (not just black)

"See red", "Feel blue", "Green with envy"... expressions such as these reflect how colour impacts our mood and behaviour. Watch brands also use colour to appeal to our subconscious. Is the owner of that blue chrono buying into their desire for distant horizons? Is the lady with the scarlet automatic a femme fatale? Read on and see what the colour of your watch says about you.

Friday, 01 November 2019
4 min read
9
Shepard Fairey, Hublot's Ambassador, and his Big Bang Meca-10 Shepard Fairey Limited Edition
Trend Forecaster
Art and watchmaking, a strategic alliance

Brands have wised up to the benefits to be gained from associating their name with art venues and exhibitions; creative contexts whose audiences are also potential customers.

Monday, 30 September 2019
6 min read
19
FreakLab calibre UN-210 © Ulysse Nardin
Trend Forecaster
How watchmakers are resisting magnetism

Exposure to magnetic fields isn't without consequence on a mechanical watch's proper functioning. After early attempts to resolve the problem, recent innovations are delivering promising results. Demagnetising tools are also benefiting from new developments.

Monday, 23 September 2019
Flavia Giovannelli
7 min read
11
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