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Articles on the subject:

Breitling

ID Genève Circular 1
News
Recycling: what’s not to like?

Whether recycling or upcycling, watches are a perfect fit for sustainable practices and the circular economy. Provided brands follow through. So far, it’s a case of “could do better”.

Thursday, 24 February 2022
5 min read
7
Blancpain - Celia Kujala shortlisted Community Choice Award 2020
Economy
Luxury in support of biodiversity

As the effects of climate change become more and more “tangible”, luxury’s leading names are responding to the need for urgent action to stem environmental destruction and loss of biodiversity.

Thursday, 22 July 2021
10 min read
8
Chronographe TAG Heuer Carrera Porsche
Lifestyle
Watches and wheels

Love is in the air between watchmakers and carmakers, although breakups and makeups mean partnerships can resemble a game of musical chairs. We take a look at the latest mechanically-inspired collaborations.

Wednesday, 23 June 2021
Marie de Pimodan
6 min read
8
Sixties and Sixties Panorama Date 2018 © Glashütte Original
Trend Forecaster
What’s wrong with the Sixties?

The 1960s and ‘70s are widely remembered as a time of freedom and fantasy. Always quick to claim inspiration from these decades, in reality very few watchmakers dare to truly embrace such a bold aesthetic.

Wednesday, 09 June 2021
4 min read
13
blockchain-diamant-cover
Economy
Diamond enters the blockchain

LVMH, Richemont and Prada have just announced the launch of the Aura blockchain. In the diamond sector, nanotechnology and blockchain-enabled solutions are emerging as the future of traceability.

Monday, 10 May 2021
4 min read
© Vacheron Constantin
Economy
Watch brands turn to blockchain

As discussed at one of the Watches and Wonders Geneva panels, blockchain technology is making inroads in the watch industry as a means of authentication that also opens up new possibilities for customer relations.

Monday, 26 April 2021
5 min read
4
Benedict Cumberbatch and Jaeger-LeCoultre © Paul Ross
Culture
The new role of brand ambassadors

A pretty face is no longer enough, especially when it goes with an empty head. Watch brands are choosing their “friends” differently. Away from the glossy magazine image, these new ambassadors are more authentic and relatable.

Monday, 15 March 2021
6 min read
14
BR05 Chrono © Bell & Ross
Trend Forecaster
2021, Ready, Set, Chrono!

Brands are whetting our appetite ahead of the big reveals for 2021 with a bevy of new chronographs.

Friday, 12 March 2021
4 min read
10
Girard-Perregaux & Aston Martin
Economy
Watch brands rev up their automotive partnerships

Within days of each other, Girard-Perregaux, Richard Mille and TAG Heuer announced partnerships with prestigious car manufacturers. Breitling, IWC and Roger Dubuis already have successful automotive alliances. More about this meeting of mechanical minds.

Monday, 01 March 2021
5 min read
9
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