Aided by the social media boom, watch photography has never been more in the spotlight. Watch aficionados share photos of their timepieces from all possible angles. Meanwhile, brands post images of their new collections on a daily basis. Is this overkill or a stimulus for innovation?
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When it comes to choosing a watch for summer, the hardest part could be deciding which one. Take your pick of nautically-inspired models for the ideal swimming or sailing companion, blinding white watches to show off a tanned arm, or the sun-drenched sophistication of gold.
Over the past decades, luxury brands, jewellers, passionate entrepreneurs and independent creators have entered the watchmaking world where they have distinguished themselves with truly original case designs.
Is it a watch, a jewel, or both? Introduced in 2017 as a tribute to Chanel's design tropes, the Code Coco returns in beige gold, steel or ceramic, alongside two High Jewellery versions.
Exhibitors at Baselworld remembered that women watch buyers aren't to be overlooked. Even so, only a few made a noticeable effort to introduce originality into collections, resulting in a rather predictable crop of new releases overall.
There was a time when visitors came to Baselworld expecting to be dazzled. But those days are gone. Exhibitors at this year's fair presented collections that were solidly grounded but lacking star quality. It was left to the independents to keep the flame of creativity burning.
As it approaches its twentieth anniversary, the J12 has been given something of a makeover. Considered the twenty-first century's first iconic watch, its "metamorphosis" takes the form of subtle, almost imperceptible differences. The one major change is the Calibre 12.1 inside, Chanel's first base movement, made by Kenissi.
These previews of what brands will be serving up in Basel, or in Swatch Group's case, Zurich, make for tasty viewing. Mechanisms are laid bare or clad in unusual materials. Let's get this party started!