The Alpine Eagle takes centre-stage for Chopard at Dubai Watch Week. In stores since a little over a month, the new collection is a soaring success, according to the brand's co-president, Karl-Friedrich Scheufele.
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Collector’s Breakfast: Watchonista Partners With Bucherer And The Fondation de la Haute Horlogerie On A Unique Concept
Last week saw the launch of a new Watchonista event concept in collaboration with Bucherer Geneva and with the participation of the Fondation de la Haute Horlogerie. A rewarding association and the first gathering in an event that looks all set to become a firm staple in the watchmaking calendar.
In the same year, 1980, that he joined Chopard, Karl-Friedrich Scheufele imagined the St-Moritz watch. Today, seconded by his son, Karl-Fritz, and his father, Karl, he has looked to this best-selling sport watch as inspiration for the Alpine Eagle collection.
Presented by the Musée International d'Horlogerie (MIH), this year's Prix Gaïa awards go to enamel artist Suzanne Rohr, historian Laurent Tissot and Karl-Friedrich Scheufele, Chopard CEO. The MIH is also launching a subscription watch to help finance restoration of important exhibits.
As the most digital-oriented luxury market in the world, China is a whole other story for fine watch brands. Young consumers get most of their information from social platforms such as Weibo or WeChat, making it hard for brands to reach them directly. This has produced the so-called “fan economy”.
Since May 14th, the Cannes Film Festival has kept us on the edge of our seats. Will Sophie Marceau be the victim of yet another wardrobe malfunction? Will Roman Abramovitch get a parking fine for his yacht? Grab your popcorn and enjoy the last moments of glitz and glamour on the Croisette.