As the most digital-oriented luxury market in the world, China is a whole other story for fine watch brands. Young consumers get most of their information from social platforms such as Weibo or WeChat, making it hard for brands to reach them directly. This has produced the so-called “fan economy”.
Articles on the subject:
Since May 14th, the Cannes Film Festival has kept us on the edge of our seats. Will Sophie Marceau be the victim of yet another wardrobe malfunction? Will Roman Abramovitch get a parking fine for his yacht? Grab your popcorn and enjoy the last moments of glitz and glamour on the Croisette.
In its latest report on the 100 largest luxury goods companies globally, Deloitte consultancy firm discusses the factors that will secure future growth – and these no longer include history and heritage.
Inspired by Italy's famed Mille Miglia race, since 1988 the eponymous collection from Chopard returns each year in limited editions. A combination of style, elegance and precise mechanisms, the brand has it all mapped out.
Can you spot the ultimate opal, recognise a malachite, pick your turquoise of choice or know the best pedigree for a lapis-lazuli? Learn to decipher the quality of the gemstones used for watch dials.
If there could only be one, chances are this would be it. Among the smaller crop of complications at Baselworld, the tourbillon still reigns supreme. A delight to observe, technical, scientific even, this type of regulator continues to offer brands an excellent means to demonstrate their expertise.
Rose gold has been part of the luxury market since the age of Carl Fabergé and Czarist Russia, and has enjoyed a resurgence in popularity in recent years. Why? We analyse.
Exhibitors at Baselworld remembered that women watch buyers aren't to be overlooked. Even so, only a few made a noticeable effort to introduce originality into collections, resulting in a rather predictable crop of new releases overall.