With the right design and the right name, a small watch can make a big statement.
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If it's true that behind every great man, there is a great woman, Baselworld 2017 showed that there is a woman behind every watchmaker too, particularly now brands have realised the potential of a demographic that is just as appreciate of a bi-axial tourbillon as a skeleton movement.
Corum's signature baguette movement slips into a rectangular gold case with Art Deco overtones. The Golden Bridge Rectangle is signed by the designer Dino Modolo.
The Corum Bubble has it all: a hint of shimmering mother-of-pearl, a touch of SuperLuminova, and curvaceous forms that will take you through summer in style.
Swiss brands Eterna and Corum, plus London-based Rotary, all part of China's Citychamp Group, made CHF 96 million in sales last year, up 17%, and have set the bar considerably higher for 2016. Here's how they turned things around.