Brands imagine their watches as objects of desire, intended to appeal to our emotions. When adding method to these emotions, they have two means at their disposal: the addition of complications and words that sell.
Articles on the subject:
Tourbillons were the hot new complication in the late ’90s and early aughts. At the time, it was impressive enough to show the escapement on the dial, with its twirling carriage and decorated bridge. Nearly 20 years later, tourbillons need to pack a little more oomph to impress potential buyers.
It was a great year all round at SIHH, and a banner year for ladies’ watches. New complications, purpose-built movements, new materials and virtuoso gem-setting rendered ladies’ watches from the show’s Maisons as technically impressive as men’s watches this year, and as aesthetically impressive as ever.
Five collectors from around the globe tell us what makes the deal for them (or not). François-Xavier Overstake, founder of equationdutemps.blogspot.com is among the watch lovers to listen to.
Mechanical watchmaking is a world of unbridled creativity, as SIHH 2019 once again demonstrates. Whether in the field of traditional complications or in the "new horology" playground, after a quieter period these extraordinary creations again have an audience. Here is our selection of the ten most outstanding of all.
Whether you're a combat diver or a fighter pilot, maybe a supercar driver or just someone who likes to pit himself against the great outdoors, the brands at SIHH have something for you.
The chronograph's association with reliable, rugged sports watches has earned it a place at the top of many watch fans' most-wanted list. The brands exhibiting at SIHH 2019 have given this popular complication a workout.