H. Moser & Cie. continues to reinvent minimalism with its Concept collection of watches.
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H. Moser & Cie
Brands imagine their watches as objects of desire, intended to appeal to our emotions. When adding method to these emotions, they have two means at their disposal: the addition of complications and words that sell.
The Heritage Tourbillon Funky Blue recalls watches made by H. Moser & Cie. in the early twentieth century, brought bang up-to-date by a "funky" blue dial.
If there could only be one, chances are this would be it. Among the smaller crop of complications at Baselworld, the tourbillon still reigns supreme. A delight to observe, technical, scientific even, this type of regulator continues to offer brands an excellent means to demonstrate their expertise.
Exhibitors at Baselworld remembered that women watch buyers aren't to be overlooked. Even so, only a few made a noticeable effort to introduce originality into collections, resulting in a rather predictable crop of new releases overall.
There was a time when visitors came to Baselworld expecting to be dazzled. But those days are gone. Exhibitors at this year's fair presented collections that were solidly grounded but lacking star quality. It was left to the independents to keep the flame of creativity burning.
Distinguished by a beautiful Blue Lagoon dial illuminated by four hour markers, this Endeavour Centre Seconds Diamonds Purity adds diamonds to the 38mm steel case, now with more dynamic curves.
These previews of what brands will be serving up in Basel, or in Swatch Group's case, Zurich, make for tasty viewing. Mechanisms are laid bare or clad in unusual materials. Let's get this party started!