Brands have wised up to the benefits to be gained from associating their name with art venues and exhibitions; creative contexts whose audiences are also potential customers.
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After the One Million Dollar Big Bang and the One Million Dollar Black Caviar, Hublot again turns on the sparkle with more High Jewellery versions of its iconic styles.
For their fourth watch together, Italian luxury shoemaker Berluti joins Hublot to present a chronograph with Scritto script on the case. Titanium or bronze echo the patina of Berluti leather.
Recent developments have enabled watchmakers to overcome some of the difficulties inherent to working with sapphire and use its transparency to ever more spectacular effect. However, the greatest challenges aren't always where one might think. The proof with MB&F.
Following the success of the Classic Fusion Mykonos over the last seven years, Hublot unveils a new Mykonos timepiece for summer 2019. Inspired by the Aegean Sea, the watch features a sky blue ceramic bezel and unique rotating windmill, the iconic symbol of Mykonos.
When it comes to choosing a watch for summer, the hardest part could be deciding which one. Take your pick of nautically-inspired models for the ideal swimming or sailing companion, blinding white watches to show off a tanned arm, or the sun-drenched sophistication of gold.
After Mykonos, Capri and Porto Cervo, Hublot has opened a summer pop-up store in Ibiza, and released a Classic Fusion Chronograph in the island's colours.
Guitars, watches, Wild Customs, Hublot and, bringing them all together, Laurent Picciotto who in 2008 opened the first Hublot boutique anywhere in the world in Paris, and has been present since the launch of the artisan guitar workshop. Their point of fusion: the Classic Fusion Wild Customs.