What do Carl Cox, Pharrell Williams, Carlos Cruz-Diez, Richard Orlinski and Alec Monopoly have in common? Answer: they have all co-created a luxury watch. For brands, collaborations such as these are a means of driving demand among millennial customers.
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Unless you're an Emo or a Goth, most people wouldn't be seen dead wearing a skull watch. And they would be wrong. Make no bones about it: today's skull watches are creative, innovative, high-mech pieces.
Concerns over trade in a post-Brexit Britain haven't prevented the UK market from performing well these past months, aided by sterling's weakness. As the country heads towards its latest deadline, watch brands are making sure they are prepared for every outcome, including a no-deal scenario.
Hublot is working with conservation group Save Our Rhino Africa India (SORAI). A large share of the proceeds from the Big Bang Unico SORAI will go towards efforts to save the rhinoceros from extinction.
Guest of honour at Dubai Watch Week, the non-executive president of LVMH's Watch division made a passionate appeal in support of Swiss watchmaking, an industry that "doesn't exist". Prior to this, Hublot had unveiled a special edition for the Emirates.
"See red", "Feel blue", "Green with envy"... expressions such as these reflect how colour impacts our mood and behaviour. Watch brands also use colour to appeal to our subconscious. Is the owner of that blue chrono buying into their desire for distant horizons? Is the lady with the scarlet automatic a femme fatale? Read on and see what the colour of your watch says about you.
After sapphire, Hublot turns to transparent SAXEM, never before used in watchmaking, to produce the beautiful emerald green of the Big Bang MP-11.
Brands have wised up to the benefits to be gained from associating their name with art venues and exhibitions; creative contexts whose audiences are also potential customers.
After the One Million Dollar Big Bang and the One Million Dollar Black Caviar, Hublot again turns on the sparkle with more High Jewellery versions of its iconic styles.