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Articles on the subject:

IWC

Navitimer Automatic 41 © Breitling
New Models
10 luxury watches under €5,000

As the watch industry embraces affordable luxury, less than €5,000 will buy you a timepiece by the most prestigious names. Here's our selection of ten new styles for men and women.

Friday, 14 June 2019
6 min read
10
Master Grande Tradition Gyrotourbillon Westminster Perpetuel © Jaeger-LeCoultre
Trend Forecaster
Selling by numbers... and words

Brands imagine their watches as objects of desire, intended to appeal to our emotions. When adding method to these emotions, they have two means at their disposal: the addition of complications and words that sell.

Friday, 31 May 2019
5 min read
7
Ferrari and Richardo Guadelupe, CEO of Hublot
Events
Watch brands and Formula 1

Innovation, performance and precision: Formula 1 racing and watches have a lot in common.

Friday, 03 May 2019
Shining Zhu
5 min read
9
Ulysse Nardin Marine Mega Yacht
Trend Forecaster
Ten new watches that shoot for the moon

Could it be the fiftieth anniversary of Man's first steps on the moon that has so inspired watchmakers? This year, brands are pulling out all the stops with a host of watches dedicated to the moon-phase complication. Because what could be lovelier than a moon-struck mechanism?

Friday, 15 March 2019
Marie de Pimodan
7 min read
10
hongbao
Culture
Luxury brands and the red envelope

Another year, another moon. As the Asian - and specifically Chinese, South Korean and Hong Kong - markets gain traction in the world of luxury, more and more brands are finding ways to celebrate Chinese New Year, also known as the Lunar New Year.

Thursday, 21 February 2019
6 min read
Swiss Alp Watch Concept Black © H. Moser & Cie
Connoisseur of watches
Traditional to radical: new tourbillons at SIHH 2019

Tourbillons were the hot new complication in the late ’90s and early aughts. At the time, it was impressive enough to show the escapement on the dial, with its twirling carriage and decorated bridge. Nearly 20 years later, tourbillons need to pack a little more oomph to impress potential buyers.

Wednesday, 20 February 2019
5 min read
7
collectionneurs-1-cover
Connoisseur of watches
What Watch Collectors Want (IV)

Five collectors from around the globe tell us what makes the deal for them (or not). François-Xavier Overstake, founder of equationdutemps.blogspot.com is among the watch lovers to listen to.

Monday, 04 February 2019
6 min read
3
SIHH-réseaux-sociaux-cover
SIHH
SIHH 2019: the biggest on social media

Faster-paced, more connected and interactive, the new-format SIHH delivered on social media. Two weeks on, we analyze what made its mark online.

Wednesday, 30 January 2019
Pierre Humeau
3 min read
6
RM 67-02 Alexander Zverev © Richard Mille
SIHH
Kaleidoscope watches

Traditionally, luxury watches have been most comfortable with classic shades, with a few notable exceptions. Now more brands are exploring the spectrum as a form of differentiation or to convey a message. New releases from SIHH 2019 confirm that colour rules.

Tuesday, 29 January 2019
Flavia Giovannelli
9 min read
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