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Articles on the subject:

IWC

FreakLab calibre UN-210 © Ulysse Nardin
Trend Forecaster
How watchmakers are resisting magnetism

Exposure to magnetic fields isn't without consequence on a mechanical watch's proper functioning. After early attempts to resolve the problem, recent innovations are delivering promising results. Demagnetising tools are also benefiting from new developments.

Monday, 23 September 2019
Flavia Giovannelli
7 min read
11
Portugieser Reference IW325 from 1954 © IWC
History & Masterpieces
The Portugieser by IWC

Specially created in 1939 for two Portuguese wholesalers, its classical lines and multiple complications have earned it iconic status. We look back at the story of a giant among watches.

Wednesday, 04 September 2019
4 min read
6
Josephine Skriver © IWC
New Models
IWC unveils the Portofino Collection 2019

The women’s collection welcomes five smaller models, with an innovative strap change system, whilst six additional watches join the men’s line.

Tuesday, 27 August 2019
The FHH Journal editors
2 min read
11
Pilot Matt Jones © IWC
News
IWC celebrates the Silver Spitfire’s take-off

IWC Schaffhausen and the Boultbee Flight Academy have celebrated the official start of the “Silver Spitfire – The Longest Flight” expedition in Goodwood.

Wednesday, 14 August 2019
The FHH Journal editors
1 min read
6
Tom Brady
News
Tom Brady is IWC Schaffhausen's new ambassador

IWC Schaffhausen is proud to announce its partnership with the athlete and American football champion Tom Brady.

Thursday, 04 July 2019
The FHH Journal editors
1 min read
Roger Federer at the Australian Open in 2019
Point of View
Ambassadors and influencers are not in the same league

While brand ambassadors, sportsmen and women in particular, appeal to our inner athlete, what's to be said of influencers, champions of nothing at all. A case of here today, gone tomorrow?

Tuesday, 02 July 2019
3 min read
6
Cousteau Divers © IWC
News
IWC backs an environmental project by Cousteau Divers

The brand is supporting Cousteau Divers in its work to understand how the ocean's temperature impacts biodiversity and the climate.

Thursday, 27 June 2019
The FHH Journal editors
2 min read
4
Navitimer Automatic 41 © Breitling
New Models
10 luxury watches under €5,000

As the watch industry embraces affordable luxury, less than €5,000 will buy you a timepiece by the most prestigious names. Here's our selection of ten new styles for men and women.

Friday, 14 June 2019
6 min read
10
Master Grande Tradition Gyrotourbillon Westminster Perpetuel © Jaeger-LeCoultre
Trend Forecaster
Selling by numbers... and words

Brands imagine their watches as objects of desire, intended to appeal to our emotions. When adding method to these emotions, they have two means at their disposal: the addition of complications and words that sell.

Friday, 31 May 2019
5 min read
7
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