IWC Schaffhausen is proud to announce its partnership with the athlete and American football champion Tom Brady.
Articles on the subject:
While brand ambassadors, sportsmen and women in particular, appeal to our inner athlete, what's to be said of influencers, champions of nothing at all. A case of here today, gone tomorrow?
The brand is supporting Cousteau Divers in its work to understand how the ocean's temperature impacts biodiversity and the climate.
Brands imagine their watches as objects of desire, intended to appeal to our emotions. When adding method to these emotions, they have two means at their disposal: the addition of complications and words that sell.
Innovation, performance and precision: Formula 1 racing and watches have a lot in common.
Could it be the fiftieth anniversary of Man's first steps on the moon that has so inspired watchmakers? This year, brands are pulling out all the stops with a host of watches dedicated to the moon-phase complication. Because what could be lovelier than a moon-struck mechanism?
Another year, another moon. As the Asian - and specifically Chinese, South Korean and Hong Kong - markets gain traction in the world of luxury, more and more brands are finding ways to celebrate Chinese New Year, also known as the Lunar New Year.
Tourbillons were the hot new complication in the late ’90s and early aughts. At the time, it was impressive enough to show the escapement on the dial, with its twirling carriage and decorated bridge. Nearly 20 years later, tourbillons need to pack a little more oomph to impress potential buyers.