Exposure to magnetic fields isn't without consequence on a mechanical watch's proper functioning. After early attempts to resolve the problem, recent innovations are delivering promising results. Demagnetising tools are also benefiting from new developments.
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Specially created in 1939 for two Portuguese wholesalers, its classical lines and multiple complications have earned it iconic status. We look back at the story of a giant among watches.
The women’s collection welcomes five smaller models, with an innovative strap change system, whilst six additional watches join the men’s line.
IWC Schaffhausen and the Boultbee Flight Academy have celebrated the official start of the “Silver Spitfire – The Longest Flight” expedition in Goodwood.
IWC Schaffhausen is proud to announce its partnership with the athlete and American football champion Tom Brady.
While brand ambassadors, sportsmen and women in particular, appeal to our inner athlete, what's to be said of influencers, champions of nothing at all. A case of here today, gone tomorrow?
The brand is supporting Cousteau Divers in its work to understand how the ocean's temperature impacts biodiversity and the climate.
Brands imagine their watches as objects of desire, intended to appeal to our emotions. When adding method to these emotions, they have two means at their disposal: the addition of complications and words that sell.