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Articles on the subject:

IWC

Tom Brady
News
Tom Brady is IWC Schaffhausen's new ambassador

IWC Schaffhausen is proud to announce its partnership with the athlete and American football champion Tom Brady.

Thursday, 04 July 2019
The FHH Journal editors
1 min read
Roger Federer at the Australian Open in 2019
Point of View
Ambassadors and influencers are not in the same league

While brand ambassadors, sportsmen and women in particular, appeal to our inner athlete, what's to be said of influencers, champions of nothing at all. A case of here today, gone tomorrow?

Tuesday, 02 July 2019
3 min read
6
Cousteau Divers © IWC
News
IWC backs an environmental project by Cousteau Divers

The brand is supporting Cousteau Divers in its work to understand how the ocean's temperature impacts biodiversity and the climate.

Thursday, 27 June 2019
The FHH Journal editors
2 min read
4
Navitimer Automatic 41 © Breitling
New Models
10 luxury watches under €5,000

As the watch industry embraces affordable luxury, less than €5,000 will buy you a timepiece by the most prestigious names. Here's our selection of ten new styles for men and women.

Friday, 14 June 2019
6 min read
10
Master Grande Tradition Gyrotourbillon Westminster Perpetuel © Jaeger-LeCoultre
Trend Forecaster
Selling by numbers... and words

Brands imagine their watches as objects of desire, intended to appeal to our emotions. When adding method to these emotions, they have two means at their disposal: the addition of complications and words that sell.

Friday, 31 May 2019
5 min read
7
Ferrari and Richardo Guadelupe, CEO of Hublot
Events
Watch brands and Formula 1

Innovation, performance and precision: Formula 1 racing and watches have a lot in common.

Friday, 03 May 2019
Shining Zhu
5 min read
9
Ulysse Nardin Marine Mega Yacht
Trend Forecaster
Ten new watches that shoot for the moon

Could it be the fiftieth anniversary of Man's first steps on the moon that has so inspired watchmakers? This year, brands are pulling out all the stops with a host of watches dedicated to the moon-phase complication. Because what could be lovelier than a moon-struck mechanism?

Friday, 15 March 2019
Marie de Pimodan
7 min read
10
hongbao
Culture
Luxury brands and the red envelope

Another year, another moon. As the Asian - and specifically Chinese, South Korean and Hong Kong - markets gain traction in the world of luxury, more and more brands are finding ways to celebrate Chinese New Year, also known as the Lunar New Year.

Thursday, 21 February 2019
6 min read
Swiss Alp Watch Concept Black © H. Moser & Cie
Connoisseur of watches
Traditional to radical: new tourbillons at SIHH 2019

Tourbillons were the hot new complication in the late ’90s and early aughts. At the time, it was impressive enough to show the escapement on the dial, with its twirling carriage and decorated bridge. Nearly 20 years later, tourbillons need to pack a little more oomph to impress potential buyers.

Wednesday, 20 February 2019
5 min read
7
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