Eleven years ago, the American superhero machine launched one of the most profitable movie franchises ever. Twenty-one films and $18.5 billion in box-office takings later, the Avengers are back for a monumental goodbye.
Articles on the subject:
Since its creation, the Reverso has remained unscathed by passing time and fashions, maintaining its characteristic Art Deco features and its reversible system. These three new watches demonstrate this design's eternal youth.
A wave of blue and diamonds envelops the Rendez-Vous Moon Serenity in pink gold, making a precious backdrop for the mother-of-pearl moon phase, driven by an automatic movement.
Brands imagine their watches as objects of desire, intended to appeal to our emotions. When adding method to these emotions, they have two means at their disposal: the addition of complications and words that sell.
British actor and Jaeger-LeCoultre brand ambassador Benedict Cumberbatch enjoyed a private watchmaking masterclass at London’s Jaeger-LeCoultre flagship store.
Jaeger-LeCoultre has debuted its Care Program, comprising a digital platform and an up to eight-year international limited warranty on its clocks and watches.
"Memovox reminds, notifies and awakens" – a 1950 advertisement alerted the public to the merits of Jaeger-LeCoultre's new alarm watch. Classically elegant, resolutely functional, it would be the first in a long line of timepieces that still stand out today.
Recently, I had the distinct privilege of touring the Jaeger-LeCoultre Manufacture in Le Sentier. For an entire day, I was immersed in the culture of the brand, spending time in each of the company’s intensely sophisticated departments. Take a look behind the scenes with me.
Could it be the fiftieth anniversary of Man's first steps on the moon that has so inspired watchmakers? This year, brands are pulling out all the stops with a host of watches dedicated to the moon-phase complication. Because what could be lovelier than a moon-struck mechanism?