The 1960s and ‘70s are widely remembered as a time of freedom and fantasy. Always quick to claim inspiration from these decades, in reality very few watchmakers dare to truly embrace such a bold aesthetic.
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Time's migration from pocket to wrist owes a lot to military watches whose many qualities have earned these honest, well-made timepieces their stripes. Even so, brands prefer to focus on their vintage appeal rather than dwell on their origins in the heat of battle.
End-of-year bonus, bank account in the black, Christmas on the horizon… what better time to indulge in some of that "affordable luxury" we hear so much about. We take the matter in hand with 10 mechanical or quartz watches, with something for every wrist in every style.
The dive watch is de rigueur for brands whose DNA is distinctly aquatic. The ultimate tool watch, solid and reliable by definition, make certain one of these twelve beauties is on your holiday checklist.
A Longines ambassador, Kate Winslet speaks about her own watches and some of the special moments associated with them.
Fifty years ago, an institute in Neuchâtel fulfilled its mission to produce a quartz movement small enough to fit inside a wristwatch. This was the beginning of a revolution, for better and for worse, in the Swiss watch industry.
While Longines advocates elegance as a way of life, this hasn't prevented it from implementing a strategy more akin to a battle plan, conquering fourth place among Swiss watch brands in the process. Still leading the troops after 48 years, Walter von Känel has his sights set on the next rival in line.