Showcased inside a building by award-winning architect Shigeru Ban, part of Swatch Group's Cité du Temps campus in Biel, the new Omega Museum traces 170 years in the history of a multi-talented brand.

To mark the second breakfast meeting held at the Bucherer Gallery in Geneva under the auspices of the Fondation de la Haute Horlogerie, a new group of enthusiasts gathered to debate the concept of value in the current watchmaking scene. Once again, the lessons learned were many and varied.

Omega marks 50 years since the release of "On Her Majesty's Secret Service" with a Seamaster Diver 300M, replete with references to Bond, James Bond.

"See red", "Feel blue", "Green with envy"... expressions such as these reflect how colour impacts our mood and behaviour. Watch brands also use colour to appeal to our subconscious. Is the owner of that blue chrono buying into their desire for distant horizons? Is the lady with the scarlet automatic a femme fatale? Read on and see what the colour of your watch says about you.

In a year marked by Woodstock, Concorde's first scheduled flight and the moon landing, Swiss watchmakers battled it out to present the first automatic chronograph. It would be Seiko that took the honours with its Calibre 6139, before striking an almost fatal blow with the Astron.

Last year Richemont announced its acquisition of Watchfinder.com, sealing its entry into the pre-owned market. More recently, the multi-brand Bucherer store in Geneva opened a fourth-floor Gallery dedicated to the buying and selling of vintage watches. And Antoine de Macedo in Paris? He has been buying, selling and servicing high-end pre-owned watches for 33 years.

For sports fans who are already in the starting-blocks for the 2020 Tokyo Olympic Games, these two limited editions from Omega will help pass the time until the opening ceremony.

With input from golfer and brand ambassador Rory McIlroy, Omega is launching a watch in Gamma Titanium that weighs just 55 grams. The movement is the Master Chronometer Calibre 8928.