In-depth with Panerai ambassador and world freediving champion Guillaume Néry
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The Florentine brand has opened its first store in Zurich (with A. Lange & Söhne) at 25 Bahnhofstrasse, and celebrates the event with a special edition of the Luminor Due.
When it comes to choosing a watch for summer, the hardest part could be deciding which one. Take your pick of nautically-inspired models for the ideal swimming or sailing companion, blinding white watches to show off a tanned arm, or the sun-drenched sophistication of gold.
Omega has just claimed, ad aeternam, the record for the deepest ever dive. A few weeks ago, Vacheron Constantin climbed to the roof of the world. After Panerai with its commandos or Richard Mille and Rambo, "extreme watches" have it tough.
While brand ambassadors, sportsmen and women in particular, appeal to our inner athlete, what's to be said of influencers, champions of nothing at all. A case of here today, gone tomorrow?
Having evolved during almost a decade since its launch in 2010, the 400th anniversary year of Galileo's telescope observations, the Luminor Tourbillon GMT – Lo Scienziato is back centre-stage.
As the most digital-oriented luxury market in the world, China is a whole other story for fine watch brands. Young consumers get most of their information from social platforms such as Weibo or WeChat, making it hard for brands to reach them directly. This has produced the so-called “fan economy”.