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Articles on the subject:

Panerai

Seamaster Planet Ocean Ultra Deep Professional © Omega
Trend Forecaster
When watches travel to the ends of the Earth

Omega has just claimed, ad aeternam, the record for the deepest ever dive. A few weeks ago, Vacheron Constantin climbed to the roof of the world. After Panerai with its commandos or Richard Mille and Rambo, "extreme watches" have it tough.

Friday, 05 July 2019
6 min read
9
Roger Federer at the Australian Open in 2019
Point of View
Ambassadors and influencers are not in the same league

While brand ambassadors, sportsmen and women in particular, appeal to our inner athlete, what's to be said of influencers, champions of nothing at all. A case of here today, gone tomorrow?

Tuesday, 02 July 2019
3 min read
6
Submersible Marina Militare Carbotech 47mm © Panerai
Trend Forecaster
10 dive watches for a cool, cool summer

Slip on your diving suit, adjust your mask and make a splash with one of these ten new dive watches.

Friday, 28 June 2019
5 min read
10
Luminor Tourbillon GMT 47mm Lo Scienziato © Panerai
New Models
The return of the Panerai Lo Scienziato

Having evolved during almost a decade since its launch in 2010, the 400th anniversary year of Galileo's telescope observations, the Luminor Tourbillon GMT – Lo Scienziato is back centre-stage.

Thursday, 20 June 2019
The FHH Journal editors
2 min read
4
Roy WANG, Chopard ambassador
Culture
China's fan economy

As the most digital-oriented luxury market in the world, China is a whole other story for fine watch brands. Young consumers get most of their information from social platforms such as Weibo or WeChat, making it hard for brands to reach them directly. This has produced the so-called “fan economy”.

Tuesday, 18 June 2019
Shining Zhu
4 min read
9
Lifestyle © Montblanc
Trend Forecaster
10 bronze watches for the summer

Even without sun, you can still be bronzed. Simply wear a watch in the latest must-have metal. Choosing a bronze watch is to choose the unpredictable (oxidation) over the conventional (gold), to prefer Danny Wilde over Brett Sinclair, and to rally behind climate activist Greta Thunberg and her message to Make Green Great Again.

Tuesday, 11 June 2019
5 min read
11
Master Grande Tradition Gyrotourbillon Westminster Perpetuel © Jaeger-LeCoultre
Trend Forecaster
Selling by numbers... and words

Brands imagine their watches as objects of desire, intended to appeal to our emotions. When adding method to these emotions, they have two means at their disposal: the addition of complications and words that sell.

Friday, 31 May 2019
5 min read
7
Luminor Marina Pam978 © Panerai
New Models
An all-steel Panerai Luminor Marina

Panerai is releasing a Luminor Marina with stainless steel case and bracelet. Solid and robust, this new version is equipped with the in-house P.9010 automatic movement.

Tuesday, 30 April 2019
The FHH Journal editors
2 min read
4
Submersible Automatic Bronzo 47 mm © Panerai
New Models
Panerai's stunning Submersible in bronze

Panerai broke new ground in 2010 with a dive watch in bronze, a metal appreciated for the patina it acquires over time. It returns this year as part of the Submersible collection, with the introduction of a ceramic disc on the bezel.

Friday, 12 April 2019
The FHH Journal editors
2 min read
5
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