For certain brands, growth isn't about selling more but selling better. Audemars Piguet was first to put a limit on production, successfully so. Now Roger Dubuis and Panerai are following suit.
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The Florentine brand presents green-dial versions of four emblematic Radiomir watches; a reminder of its origins supplying the Italian Navy.
In-depth with Panerai ambassador and world freediving champion Guillaume Néry
The Florentine brand has opened its first store in Zurich (with A. Lange & Söhne) at 25 Bahnhofstrasse, and celebrates the event with a special edition of the Luminor Due.
When it comes to choosing a watch for summer, the hardest part could be deciding which one. Take your pick of nautically-inspired models for the ideal swimming or sailing companion, blinding white watches to show off a tanned arm, or the sun-drenched sophistication of gold.
Omega has just claimed, ad aeternam, the record for the deepest ever dive. A few weeks ago, Vacheron Constantin climbed to the roof of the world. After Panerai with its commandos or Richard Mille and Rambo, "extreme watches" have it tough.
While brand ambassadors, sportsmen and women in particular, appeal to our inner athlete, what's to be said of influencers, champions of nothing at all. A case of here today, gone tomorrow?