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Articles on the subject:

Richard Mille

Shepard Fairey, Hublot's Ambassador, and his Big Bang Meca-10 Shepard Fairey Limited Edition
Trend Forecaster
Art and watchmaking, a strategic alliance

Brands have wised up to the benefits to be gained from associating their name with art venues and exhibitions; creative contexts whose audiences are also potential customers.

Monday, 30 September 2019
6 min read
19
Sylvia Earle, Rolex Testimonee since 1982, on a dive.
Trend Forecaster
Brand ambassadors: more than a (pretty) face

Using an ambassador to represent a brand and its image is an idea that's still going strong, as these twenty-first century examples confirm.

Friday, 13 September 2019
5 min read
5
HM3 Frog introduces steeply curved sapphire domes (2010) © MB&F
Trend Forecaster
In the clear with sapphire

Recent developments have enabled watchmakers to overcome some of the difficulties inherent to working with sapphire and use its transparency to ever more spectacular effect. However, the greatest challenges aren't always where one might think. The proof with MB&F.

Wednesday, 11 September 2019
6 min read
8
Richard Mille boutique in London
News
English time for Richard Mille

The Swiss watch brank announces a relocation of its London boutique to iconic Old Bond Street and renews its partnership with Frieze.

Friday, 16 August 2019
The FHH Journal editors
1 min read
7
Maria Vicente
News
Heptathlete Maria Vicente joins the Richard Mille family

Holder of 53 Spanish records and striking gold at both the Under-18 World Championships and European Championships, Maria Vicente is on track for an outstanding career.

Monday, 29 July 2019
The FHH Journal editors
1 min read
3
HM9 Air Edition (2018 version) – Case designed in 2018 © MB&F
Trend Forecaster
On the difficulties of case design

Over the past decades, luxury brands, jewellers, passionate entrepreneurs and independent creators have entered the watchmaking world where they have distinguished themselves with truly original case designs.

Tuesday, 23 July 2019
6 min read
13
Seamaster Planet Ocean Ultra Deep Professional © Omega
Trend Forecaster
When watches travel to the ends of the Earth

Omega has just claimed, ad aeternam, the record for the deepest ever dive. A few weeks ago, Vacheron Constantin climbed to the roof of the world. After Panerai with its commandos or Richard Mille and Rambo, "extreme watches" have it tough.

Friday, 05 July 2019
6 min read
9
Roger Federer at the Australian Open in 2019
Point of View
Ambassadors and influencers are not in the same league

While brand ambassadors, sportsmen and women in particular, appeal to our inner athlete, what's to be said of influencers, champions of nothing at all. A case of here today, gone tomorrow?

Tuesday, 02 July 2019
3 min read
6
Bucherer store, Paris
Economy
The direct-to-consumer trend among Swiss watch brands

A growing number of watch brands are seeking to move away from third parties to instead sell direct to consumers. Retailers will have to reinvent themselves.

Monday, 24 June 2019
4 min read
2
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