From the watchmaker's workbench to the architect's drawing board, it's a case of bigger, bolder, better as brands take the industry towards an ever more spectacular future.
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Omega has just claimed, ad aeternam, the record for the deepest ever dive. A few weeks ago, Vacheron Constantin climbed to the roof of the world. After Panerai with its commandos or Richard Mille and Rambo, "extreme watches" have it tough.
While brand ambassadors, sportsmen and women in particular, appeal to our inner athlete, what's to be said of influencers, champions of nothing at all. A case of here today, gone tomorrow?
Eleven years ago, the American superhero machine launched one of the most profitable movie franchises ever. Twenty-one films and $18.5 billion in box-office takings later, the Avengers are back for a monumental goodbye.