Apart from brands such as Alpina or Montblanc that have a name to live up to, few watchmakers are convinced of the commercial potential of mountains. Which leaves Rolex with a clear route to the top.
Articles on the subject:
Dials sporting Pac-Man characters or in marshmallow pink… on watches priced considerably higher than an arcade game or a packet of candy. Fine crafting meets pop imagery: a paradox that echoes changes to our era and to our relationship with luxury.
The son of a diplomat, born in Great Neck, New York, Christopher Lambert (and his kilt) charmed the world with Highlander, a tale of immortals that’s now a cult classic.
Rolex is presenting the latest creations brought to life by its watchmaking expertise. Among these, new versions of the Datejust 36 and the Cosmograph Daytona showcase refined and original dials
This year’s raft of anniversaries is retraining the spotlight on adventure-prone watches, starting with the Jaeger-LeCoultre Reverso and closely followed by the IWC Pilot’s Watch and the Rolex Explorer II. Adding style in the heat of the action are the Cartier Tank and the Patek Philippe Nautilus.
Watches for her, watches for him, there is less of a clear-cut distinction among the year’s releases. The emphasis is more on emotional appeal as new colours enter the spectrum.