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Articles on the subject:

Rolex

Balance wheel with silicon hairspring © Firehouse Horology
Connoisseur of watches
Why engineers are leading the battle of the balance spring

When all balance springs were metal, Swatch Group's Nivarox enjoyed a virtual monopoly. The most widespread alternative, patented silicon technology, is also the property of a handful of manufacturers. However crucial it may be, mechanically and strategically, the balance spring is about materials science, not horological genius.

Monday, 14 October 2019
4 min read
7
The original Monaco from 1969 was considered too unconventional for the era.
Trend Forecaster
A little piece of Elvis, Paul or Jackie on your wrist…

With the vintage trend showing no signs of abating, now is the time to pay tribute to the iconic watches worn by late, great celebrities. Brands happily revisit legends from the past while at auction, watches with celebrity provenance are achieving record amounts.

Friday, 11 October 2019
Flavia Giovannelli
6 min read
© Rolex
Watch Stories
United States, the place to be for Rolex

Rolex is one of the most prevalent and powerful brands of the past century. Though its presence spans globally, it is a particularly potent force in the United States. From strategic partnerships to strategic business moves, Rolex has carefully positioned itself at the centre of American culture, resulting in one of its top markets worldwide.

Wednesday, 09 October 2019
Cait Bazemore
8 min read
13
Shepard Fairey, Hublot's Ambassador, and his Big Bang Meca-10 Shepard Fairey Limited Edition
Trend Forecaster
Art and watchmaking, a strategic alliance

Brands have wised up to the benefits to be gained from associating their name with art venues and exhibitions; creative contexts whose audiences are also potential customers.

Monday, 30 September 2019
6 min read
19
Ben Affleck
Watch Stories
Ben Affleck, a man on the move

He can pride himself on being the only actor to have played three legendary superheroes: Daredevil, Superman and Batman. He is also one of the most gifted directors/screenwriters of his generation. Ben Affleck talks about fame, money and watches.

Friday, 27 September 2019
Frank Rousseau
6 min read
FreakLab calibre UN-210 © Ulysse Nardin
Trend Forecaster
How watchmakers are resisting magnetism

Exposure to magnetic fields isn't without consequence on a mechanical watch's proper functioning. After early attempts to resolve the problem, recent innovations are delivering promising results. Demagnetising tools are also benefiting from new developments.

Monday, 23 September 2019
Flavia Giovannelli
7 min read
11
Sylvia Earle, Rolex Testimonee since 1982, on a dive.
Trend Forecaster
Brand ambassadors: more than a (pretty) face

Using an ambassador to represent a brand and its image is an idea that's still going strong, as these twenty-first century examples confirm.

Friday, 13 September 2019
5 min read
5
Gallery-Lounge, Geneva © Bucherer
Economy
Bucherer intends to "revolutionise" the pre-owned market

Bucherer's newly-opened Gallery in Geneva is entirely focused on pre-owned watches. As well as buying and selling, this lounge space will host events aimed at renewing the purchasing experience for a new generation of watch enthusiasts, through a concept Bucherer plans to roll out to other locations.

Monday, 09 September 2019
5 min read
7
Model of the new Swatch Group headquarters in Biel
Trend Forecaster
Watch brands think big

From the watchmaker's workbench to the architect's drawing board, it's a case of bigger, bolder, better as brands take the industry towards an ever more spectacular future.

Thursday, 15 August 2019
5 min read
7
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