While brand ambassadors, sportsmen and women in particular, appeal to our inner athlete, what's to be said of influencers, champions of nothing at all. A case of here today, gone tomorrow?
Articles on the subject:
The prize-winners of the 18th Grand Prix d’Horlogerie de Genève (GPHG) were unveiled on the 9th of November in Geneva. Excellence, creativity and horological expertise were saluted by an international jury which had designated the winners of 17 prizes and awarded the “Aiguille d’Or” Grand Prix to Bovet 1822 for the Récital 22 Grand Récital watch.
Watchmakers have always been at pains to shield their movements from magnetic fields. But as science has progressed, a handful of visionaries have searched for ways to turn magnetism to their advantage. This two-part article - an MRI of the latest developments – explains just what the big attraction is.
Most dive watches aren't worn for diving but still have to comply with criteria that are calculated for the toughest conditions. This, and some clever design touches, have won dive watches an army of fans. A look at some of the ones on show in Basel.
Grand Seiko's success on international markets has been the cue for the Japanese firm to transform the collection into a full-fledged brand with its own production resources, logistics and sales support.
Japanese watch firms are intent on beating the crisis and, with competition rife at entry level, are strengthening their footing in the mechanical market, as shown by last year's takeover of Frederique Constant by Citizen, and by Grand Seiko's international launch.
A tool watch is one in which means and ends coexist in perfect harmony and, as the tool watch has evolved, so has the idea of what it must constitute. With so many companies now peppering their ads with references to tool watches, what value can we still attach to the term? Can a tool watch created in the 1950s still be relevant in 2016?