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Articles on the subject:

Swatch

breguet-Type-XXI-3815-Titane
Economy
The case for titanium

Research into new materials has proved instrumental in the giant strides made in precision and reliability. It has also put titanium back on brands’ radar, including in recycled form.

Thursday, 02 September 2021
5 min read
9
Diamond Outrage © Audemars Piguet
Trend Forecaster
From anarchy to fine watches, punk’s not dead

Who would have thought that an anti-establishment musical manifesto would inspire diamond-smothered watches and unorthodox marketing strategies? Incandescent, unpredictable, forty years after its official demise, punk is as powerful as ever.

Friday, 18 June 2021
Laure Gontier
5 min read
10
Le nouveau siège de Swatch, à Bienne, ressemble à une queue de serpent.
Beginner's Guide
Swatch breaks the mould with its new HQ

Not known for architectural swagger, Swatch Group has cut the ribbon on the new Swatch headquarters. The snake-like building is like nothing ever seen before in the branch. For Nick Hayek, it's about sparking the emotions and arousing curiosity.

Thursday, 10 October 2019
4 min read
6
Many quartz calibers © Vincent Daveau
Watch Stories
A brief history of quartz (1)

The quartz revolution traumatised the Swiss watch industry to such a degree it is rarely documented. No longer, thanks to this short read. Part one: from the Seiko Astron to the Swatch.

Tuesday, 17 September 2019
7 min read
8
Swatch invited a hundred journalists from around the world to its new headquarters.
Connoisseur of watches
Swatch launches a paramagnetic balance spring

The "fun" brand of the world's number-one watch group has introduced Nivachron, a titanium-based alloy whose foremost property is to be unaffected by magnetic fields. This economical solution isn't intended to replace silicon but will benefit other brands.

Wednesday, 10 April 2019
4 min read
5
Recap-2017-CEO
Economy
2017 in watchmaking: a new generation takes control

It will have escaped no-one's notice that a new generation took over at the head of several leading watch firms last year, as digital's growing momentum demands a fresh perspective.

Monday, 08 January 2018
3 min read
Emma Stone
Watch Stories
Emma Stone, advantage discretion!

"Battle of the Sexes" recounts a history-making episode in the life of American tennis legend Billie Jean King, played by Emma Stone. When it comes to watches, the Oscar-winning actress gives game, set and match to functionality, discretion and vintage charm.

Tuesday, 12 December 2017
Frank Rousseau
5 min read
Spiral Syloxi  Rolex Christophe Lauffenburger
News
How we put the spring into watches (III)

The unit cost of a balance spring is considerably more than the per-ounce price of gold. This, alongside difficulties in securing supplies of special calibrated balance springs, has prompted certain watch brands to "go it alone" and manufacture their own.

Monday, 24 October 2016
3 min read
5
3-leroy
Beginner's Guide
10 watches that have made history

Certain timepieces have come to symbolise milestones in the history of watchmaking, whether for the techniques they employ, for scientific reasons, or for their recognisable aesthetic. Here are ten of them. Each has a story to tell.

Friday, 29 January 2016
15 min read
10
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