In 1969 TAG Heuer launched the first ever automatic chronograph in a water-resistant square case. Half a century later, the Monaco is still in the race. Two of five anniversary models have been revealed, at the Monaco Grand Prix and the 24 Hours of Le Mans.
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As the most digital-oriented luxury market in the world, China is a whole other story for fine watch brands. Young consumers get most of their information from social platforms such as Weibo or WeChat, making it hard for brands to reach them directly. This has produced the so-called “fan economy”.
Even without sun, you can still be bronzed. Simply wear a watch in the latest must-have metal. Choosing a bronze watch is to choose the unpredictable (oxidation) over the conventional (gold), to prefer Danny Wilde over Brett Sinclair, and to rally behind climate activist Greta Thunberg and her message to Make Green Great Again.
Festivities got under way at the Formula 1 Monaco Grand Prix, the event that gave the watch its name in 1969. TAG Heuer took the opportunity to unveil the first of five anniversary models inspired by the original Monaco.
Innovation, performance and precision: Formula 1 racing and watches have a lot in common.
Patrick Dempsey is rated for his acting talent and as a racing driver at the head of his own team. As a TAG Heuer ambassador since 2014 and watch collector, he has worn the cream of the Swiss brand's timepieces. A diehard fan of James Dean, Steve McQueen and Paul Newman, he explains how watches and race cars have a lot in common.
If there could only be one, chances are this would be it. Among the smaller crop of complications at Baselworld, the tourbillon still reigns supreme. A delight to observe, technical, scientific even, this type of regulator continues to offer brands an excellent means to demonstrate their expertise.