Appearances can be deceptive, especially in Hollywood. Chris Hemsworth may have the imposing physique of Thor, the Australian actor is the most likeable, laidback Norse god you could ever meet.

The Carrera Lady's new design shines across this 36mm collection, with bold colours and maximum readability. Powered by mechanical or quartz movements, they bring distinction and performance.

In 1969 TAG Heuer launched the first ever automatic chronograph in a water-resistant square case. Half a century later, the Monaco is still in the race. Two of five anniversary models have been revealed, at the Monaco Grand Prix and the 24 Hours of Le Mans.

As the most digital-oriented luxury market in the world, China is a whole other story for fine watch brands. Young consumers get most of their information from social platforms such as Weibo or WeChat, making it hard for brands to reach them directly. This has produced the so-called “fan economy”.

As the watch industry embraces affordable luxury, less than €5,000 will buy you a timepiece by the most prestigious names. Here's our selection of ten new styles for men and women.

Even without sun, you can still be bronzed. Simply wear a watch in the latest must-have metal. Choosing a bronze watch is to choose the unpredictable (oxidation) over the conventional (gold), to prefer Danny Wilde over Brett Sinclair, and to rally behind climate activist Greta Thunberg and her message to Make Green Great Again.

Rolex makes its debut as a Premium Partner to the French Open this year, becoming the sponsor of all four Grand Slam majors. Nurturing its image is still a "need" for the brand with the coronet.

Festivities got under way at the Formula 1 Monaco Grand Prix, the event that gave the watch its name in 1969. TAG Heuer took the opportunity to unveil the first of five anniversary models inspired by the original Monaco.

Innovation, performance and precision: Formula 1 racing and watches have a lot in common.