With the vintage trend showing no signs of abating, now is the time to pay tribute to the iconic watches worn by late, great celebrities. Brands happily revisit legends from the past while at auction, watches with celebrity provenance are achieving record amounts.
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With three new 35mm models, TAG Heuer gives women a watch to go with an active lifestyle, from the depths of the ocean to the Alpine summits.
Exposure to magnetic fields isn't without consequence on a mechanical watch's proper functioning. After early attempts to resolve the problem, recent innovations are delivering promising results. Demagnetising tools are also benefiting from new developments.
Four new watches join this emblematic collection. Designed for daily wear, they introduce a sleeker, contemporary style together with enhanced legibility.
Appearances can be deceptive, especially in Hollywood. Chris Hemsworth may have the imposing physique of Thor, the Australian actor is the most likeable, laidback Norse god you could ever meet.
The Carrera Lady's new design shines across this 36mm collection, with bold colours and maximum readability. Powered by mechanical or quartz movements, they bring distinction and performance.
In 1969 TAG Heuer launched the first ever automatic chronograph in a water-resistant square case. Half a century later, the Monaco is still in the race. Two of five anniversary models have been revealed, at the Monaco Grand Prix and the 24 Hours of Le Mans.
As the most digital-oriented luxury market in the world, China is a whole other story for fine watch brands. Young consumers get most of their information from social platforms such as Weibo or WeChat, making it hard for brands to reach them directly. This has produced the so-called “fan economy”.