The sports, or rather sports-style, watch stole the show at the Watches and Wonders Geneva digital fair.
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Helping us forget ongoing restrictions, the brands at Watches and Wonders unveiled an explosion of colour alongside calendar complications, our future travel companions.
Beneath the sea, up in the air, scaling snow-capped peaks or simply for a day around town, the sport watch lends itself to just about every situation. From stylish to rugged, here is our selection of 13 models spotted at Watches and Wonders Geneva.
In the run-up to the Watches and Wonders digital fair, this selection from the new releases so far sets the tone for a year which, after a sobering period, sees creativity bounce back.
When Pierre Hermé talks watches, he does so with great appetite as well as a distinct admiration for the expertise, creativity, research, precision and aesthetic of a profession that has much in common with his own passion: pâtisserie.
At CHF 316 million, watch auctions made 19% less in 2020 than the previous year, despite an increased number of sales including online. As noted by The Mercury Project, Phillips takes the top spot with a 39% share of the market.
A pretty face is no longer enough, especially when it goes with an empty head. Watch brands are choosing their “friends” differently. Away from the glossy magazine image, these new ambassadors are more authentic and relatable.
Within days of each other, Girard-Perregaux, Richard Mille and TAG Heuer announced partnerships with prestigious car manufacturers. Breitling, IWC and Roger Dubuis already have successful automotive alliances. More about this meeting of mechanical minds.