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Articles on the subject:

TAG Heuer

Tambour Curve GMT Flying Tourbillon © Louis Vuitton
Watches and Wonders
Reasons to be cheerful at Watches and Wonders

Helping us forget ongoing restrictions, the brands at Watches and Wonders unveiled an explosion of colour alongside calendar complications, our future travel companions.

Friday, 16 April 2021
6 min read
16
Pasha Chronograph © Cartier
Watches and Wonders
Watches and Wonders: sporting style

Beneath the sea, up in the air, scaling snow-capped peaks or simply for a day around town, the sport watch lends itself to just about every situation. From stylish to rugged, here is our selection of 13 models spotted at Watches and Wonders Geneva.

Monday, 12 April 2021
6 min read
13
Slim Perpetual Calendar © Hermès
Watches and Wonders
A foretaste of Watches and Wonders

In the run-up to the Watches and Wonders digital fair, this selection from the new releases so far sets the tone for a year which, after a sobering period, sees creativity bounce back.

Monday, 05 April 2021
7 min read
17
Pierre Hermé © Laurent Fau
Watch Stories
Pierre Hermé, the pastry chef sweet on watches

When Pierre Hermé talks watches, he does so with great appetite as well as a distinct admiration for the expertise, creativity, research, precision and aesthetic of a profession that has much in common with his own passion: pâtisserie.

Friday, 26 March 2021
Frank Rousseau
6 min read
The Mercury Project
Economy
Watch auctions feel the pinch in 2020

At CHF 316 million, watch auctions made 19% less in 2020 than the previous year, despite an increased number of sales including online. As noted by The Mercury Project, Phillips takes the top spot with a 39% share of the market.

Wednesday, 24 March 2021
3 min read
2
Benedict Cumberbatch and Jaeger-LeCoultre © Paul Ross
Culture
The new role of brand ambassadors

A pretty face is no longer enough, especially when it goes with an empty head. Watch brands are choosing their “friends” differently. Away from the glossy magazine image, these new ambassadors are more authentic and relatable.

Monday, 15 March 2021
6 min read
14
BR05 Chrono © Bell & Ross
Trend Forecaster
2021, Ready, Set, Chrono!

Brands are whetting our appetite ahead of the big reveals for 2021 with a bevy of new chronographs.

Friday, 12 March 2021
4 min read
10
Girard-Perregaux & Aston Martin
Economy
Watch brands rev up their automotive partnerships

Within days of each other, Girard-Perregaux, Richard Mille and TAG Heuer announced partnerships with prestigious car manufacturers. Breitling, IWC and Roger Dubuis already have successful automotive alliances. More about this meeting of mechanical minds.

Monday, 01 March 2021
5 min read
9
Freak mouvment assembly (2013) © Ulysse Nardin
Trend Forecaster
Watchmaking in the hypertechnology age

What began as cutting-edge innovation has revolutionised an entire sector. Hypertechnology is a key trend in watchmaking, embracing breakout technologies and mad ideas, extreme sports and a fascination with science fiction.

Friday, 19 February 2021
Laure Gontier
4 min read
9
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