A freediving champion, an explorer and film-maker, a Haute Couture designer, surfers, skippers, actors... brands choose them not for who they are but for what they do. Introducing the new faces of watchmaking.
Articles on the subject:
Ex-LVMH Thierry Huron launched The Mercury Project in 2016 to provide business intelligence for the watch and jewellery industry. This includes a sell-out index for nine markets - a more reliable indicator than export figures.
The Swiss watchmaker's second collaboration with the Godfather of Streetwear, Hiroshi Fujiwara, has produced a one-of-a-kind chrono, equipped with the Heuer 02 manufacture movement.
It's now a case of size matters in the watch industry, both for manufacturers and for retailers. The UK-based Watches of Switzerland Group is an excellent example, as its share price confirms.
TAG Heuer is partnering with the Automobile Club of Monaco and its prestigious Grand Prix de Monaco Historique. To mark the occasion, the brand is introducing a limited edition of its iconic Monaco chronograph.
The Swiss watchmaker combines elegance and craftsmanship with new high-tech features for a customised physical and digital experience, focused on performance.
The Autavia in bronze tells a unique story with an ever-changing patina that captures the wearer’s adventures while keeping time with a COSC-certified automatic movement.
As tool watches gain in popularity, the chronograph's star continues to rise. Whether reissues of legendary models, new executions of vintage designs or high-flying mechanisms, brands have it covered. Here's our selection.