With Swiss watch exports to the United States rising 20% over the first five months of the year compared with 2019, the US has a lot to offer. Despite being a “difficult” market for Swiss brands to work in, it represents a welcome complement to China.
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For the 100th anniversary of the American 1921, Vacheron Constantin has recreated the original watch using only techniques and tools from a century ago. The fifteen-month project began with a deep dive into the Manufacture’s archives and its stock of period components.
After a steel version in 2019, the Overseas tourbillon model now appears attired in pink gold. A tourbillon, a blue lacquered dial with a sunburst satin finish and an interchangeable strap system accompany this material that is both refined and modern.
As discussed at one of the Watches and Wonders Geneva panels, blockchain technology is making inroads in the watch industry as a means of authentication that also opens up new possibilities for customer relations.
Helping us forget ongoing restrictions, the brands at Watches and Wonders unveiled an explosion of colour alongside calendar complications, our future travel companions.