Vacheron Constantin enriches its Métiers d’Art The legend of the Chinese zodiac with the sign of the rat. Symbolizing a strong vitality and intelligence, it will take over from the pig at the Chinese New Year on January 20th 2020.
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Brands have wised up to the benefits to be gained from associating their name with art venues and exhibitions; creative contexts whose audiences are also potential customers.
Vacheron Constantin has called upon the Arianee consortium to activate and deploy its digital certification via Blockchain technology. This authentication offers an unparalleled certification and traceability service, with the ongoing objective of combating counterfeiting.
Omega has just claimed, ad aeternam, the record for the deepest ever dive. A few weeks ago, Vacheron Constantin climbed to the roof of the world. After Panerai with its commandos or Richard Mille and Rambo, "extreme watches" have it tough.
A new Vacheron Constantin prototype watch made it nearly to the top of Everest on the wrist of National Geographic photographer and explorer Cory Richards – who is also an ambassador for the “One Of Not Many” brand campaign. We take you behind the scenes of the making of the watch, the climb, and Richards’ turbulent life.
After twice conquering Everest, Cory Richards set out to scale the mountain a third time, by one of the most difficult routes and without supplemental oxygen. Weather conditions forced him to cut short the ascent. Temporarily. Vacheron Constantin salutes the strength of this exceptional individual.
Brands imagine their watches as objects of desire, intended to appeal to our emotions. When adding method to these emotions, they have two means at their disposal: the addition of complications and words that sell.
The brand has developed a forgery-proof Blockchain-enabled authentication certificate that stays with the watch throughout its life, including through successive owners.
Sometimes history can give an entirely different colour to an event. Vacheron Constantin's presentation of its Patrimony perpetual calendar ultra-thin took on a completely new dimension following the sale at auction, just days earlier, of the Don Pancho, a remarkable calendar watch made by the Manufacture in the 1930s.