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© Rolex
Watch Stories
United States, the place to be for Rolex

Rolex is one of the most prevalent and powerful brands of the past century. Though its presence spans globally, it is a particularly potent force in the United States. From strategic partnerships to strategic business moves, Rolex has carefully positioned itself at the centre of American culture, resulting in one of its top markets worldwide.

Wednesday, 09 October 2019
Cait Bazemore
8 min read
13
Inauguration of the A. Lange & Söhne boutique in Zürich in the presence of CEO Wilhelm Schmid
News
The first A. Lange & Söhne store in Switzerland

Since summer, A. Lange & Söhne watches can be enjoyed at Bahnhofstrasse 25, Zurich, where the Saxon brand has opened its first own-name store in Switzerland.

Wednesday, 25 September 2019
The FHH Journal editors
1 min read
4
Gallery-Lounge, Geneva © Bucherer
Economy
Bucherer intends to "revolutionise" the pre-owned market

Bucherer's newly-opened Gallery in Geneva is entirely focused on pre-owned watches. As well as buying and selling, this lounge space will host events aimed at renewing the purchasing experience for a new generation of watch enthusiasts, through a concept Bucherer plans to roll out to other locations.

Monday, 09 September 2019
5 min read
7
Showcase for Hublot Fusion © Dietlin
Economy
Technology on display

Dietlin Swiss Showcases has made its name in the luxury segment thanks to its revolutionary display cases. The 165-year-old company, which employs 15 people, is bringing the staid world of watch distribution into the twenty-first century – at last!

Thursday, 05 September 2019
4 min read
9
Richard Mille boutique in London
News
English time for Richard Mille

The Swiss watch brank announces a relocation of its London boutique to iconic Old Bond Street and renews its partnership with Frieze.

Friday, 16 August 2019
The FHH Journal editors
1 min read
7
Les Ambassadeurs, Zurich boutique
Trend Forecaster
Les Ambassadeurs joins the pre-owned market

Les Ambassadeurs, one of Switzerland's leading retailers with stores in five Swiss cities, has launched a new service in its boutiques for customers wishing to buy and sell pre-owned watches. All the watches on sale are certified and come with a 15-month guarantee. Customers can also put an existing timepiece towards a new purchase. Interview.

Thursday, 04 July 2019
5 min read
Bucherer store, Paris
Economy
The direct-to-consumer trend among Swiss watch brands

A growing number of watch brands are seeking to move away from third parties to instead sell direct to consumers. Retailers will have to reinvent themselves.

Monday, 24 June 2019
4 min read
2
Bucherer store in Paris
Trend Forecaster
What women really want

The change is real. Progressively, increasingly, ladies are acquiring their own watches, often with a mechanical movement. An irreversible trend explained by Nathalie Célia Koch-Chevalier, General Manager of Bucherer France, hired in 2012 to open the Paris operation, the largest watch and jewellery store in Europe.

Thursday, 13 June 2019
Victoria Townsend
5 min read
2
Boutique bistro-bar, Zürich © Breitling
News
Raise a glass at the Breitling bistro-bar boutique

The boutique on Zurich's famed Bahnhofstrasse is first to adopt the bistro-bar concept that Breitling will roll out to other key locations around the world.

Wednesday, 05 June 2019
The FHH Journal editors
1 min read
4
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