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Articles on the subject:


Peter Xu
China, the kingmaker

China can raise a brand to the pantheon of luxury just as easily as it can dash it to the ground. With this Damoclean sword dangling over them, brands are multiplying initiatives. We look at what Bulgari is doing.

Monday, 11 February 2019
5 min read
Swiss watch exports up 6.3% in 2018

The outturn for watch industry exports in 2018 was in line with forecasts. The steady pace of growth early in the year saw a decline from the summer onwards, due to a less favourable base effect, but remained positive overall.

Tuesday, 29 January 2019
The FHH Journal editors
2 min read
Richemont head quarters near Geneva
2018: the year watchmaking went digital

Mammoth takeovers, serial partnerships, crowdfunding, new brands... in this year of renewed growth for the Swiss watch industry, the digital economy has become a vital relay for luxury.

Monday, 17 December 2018
4 min read
China to rule the luxury spend in 2025

The latest Bain & Co report confirms the luxury market's unstoppable growth, powered by young, digitally connected Chinese. The personal luxury goods market is expected to grow by around 5% annually to 2025, when it will be worth in the region of €350 billion.

Monday, 10 December 2018
3 min read
Marie Chassot, Head of Baume
Six months down the line with Baume

Six months after launching, Baume is adapting its strategy without compromising its environmental principles. Proof that you can put a wise head on young shoulders. Marie Chassot, who heads the brand, tells more.

Monday, 03 December 2018
5 min read
Already present online in Switzerland, the UK and the US, Bucherer recently launched its e-commerce platform in Germany.
The changing playing field of luxury e-commerce

Not a month goes by without a luxury watch brand announcing an online partnership or e-commerce launch, including the first website to offer Swiss buyers the chance to own a high-end watch through leasing; a new player that brings with it a different clientele and is shifting digital boundaries.

Monday, 26 November 2018
7 min read
Premier B01 Chronograph 42 Bentley British Racing Green © Breitling
Breitling in Paris to debut a new range and present its strategy

Well-known for its aviator and diver’s watches, Breitling is reintroducing the Premier, an elegantly stylish line to be worn on land that first appeared in the 1940s, as a complement to the brand's more sporty tool watches.

Tuesday, 20 November 2018
Victoria Townsend
5 min read
Breguet Boutique, Moscow
Breguet puts its legacy on display in Moscow

In early October, Breguet cut the ribbon at its new Moscow boutique, inside the prestigious GUM mall, just minutes from the Kremlin. The new store also displays historic timepieces from the Breguet Museum in Paris.

Monday, 05 November 2018
The FHH Journal editors
2 min read
Alibaba is Richemont's "open sesame" for Chinese e-commerce

Richemont has found a partner of choice in Alibaba to develop its Net-A-Porter and Mr Porter online platforms in China. With the biggest IPO in history and 600 million users to its name, Alibaba is behind more than 50% of e-commerce in its domestic market.

Monday, 05 November 2018
4 min read
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