Mammoth takeovers, serial partnerships, crowdfunding, new brands... in this year of renewed growth for the Swiss watch industry, the digital economy has become a vital relay for luxury.
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The latest Bain & Co report confirms the luxury market's unstoppable growth, powered by young, digitally connected Chinese. The personal luxury goods market is expected to grow by around 5% annually to 2025, when it will be worth in the region of €350 billion.
Six months after launching, Baume is adapting its strategy without compromising its environmental principles. Proof that you can put a wise head on young shoulders. Marie Chassot, who heads the brand, tells more.
Not a month goes by without a luxury watch brand announcing an online partnership or e-commerce launch, including the first website to offer Swiss buyers the chance to own a high-end watch through leasing; a new player that brings with it a different clientele and is shifting digital boundaries.
Well-known for its aviator and diver’s watches, Breitling is reintroducing the Premier, an elegantly stylish line to be worn on land that first appeared in the 1940s, as a complement to the brand's more sporty tool watches.
In early October, Breguet cut the ribbon at its new Moscow boutique, inside the prestigious GUM mall, just minutes from the Kremlin. The new store also displays historic timepieces from the Breguet Museum in Paris.
Richemont has found a partner of choice in Alibaba to develop its Net-A-Porter and Mr Porter online platforms in China. With the biggest IPO in history and 600 million users to its name, Alibaba is behind more than 50% of e-commerce in its domestic market.
Having searched ten years for the ideal location, Richard Mille has opened a flagship on 57th Street, in central Manhattan. This is the brand's ninth store in the United States as well as the largest Richard Mille boutique anywhere in the world.
Zenith and customisation specialist Bamford Watch Department are together launching a 25-piece limited edition, based on the Zenith Heritage 146. It will be available exclusively at Mr Porter.