Rolex is one of the most prevalent and powerful brands of the past century. Though its presence spans globally, it is a particularly potent force in the United States. From strategic partnerships to strategic business moves, Rolex has carefully positioned itself at the centre of American culture, resulting in one of its top markets worldwide.

Since summer, A. Lange & Söhne watches can be enjoyed at Bahnhofstrasse 25, Zurich, where the Saxon brand has opened its first own-name store in Switzerland.

Bucherer's newly-opened Gallery in Geneva is entirely focused on pre-owned watches. As well as buying and selling, this lounge space will host events aimed at renewing the purchasing experience for a new generation of watch enthusiasts, through a concept Bucherer plans to roll out to other locations.

Dietlin Swiss Showcases has made its name in the luxury segment thanks to its revolutionary display cases. The 165-year-old company, which employs 15 people, is bringing the staid world of watch distribution into the twenty-first century – at last!

The Swiss watch brank announces a relocation of its London boutique to iconic Old Bond Street and renews its partnership with Frieze.

A growing number of watch brands are seeking to move away from third parties to instead sell direct to consumers. Retailers will have to reinvent themselves.

The change is real. Progressively, increasingly, ladies are acquiring their own watches, often with a mechanical movement. An irreversible trend explained by Nathalie Célia Koch-Chevalier, General Manager of Bucherer France, hired in 2012 to open the Paris operation, the largest watch and jewellery store in Europe.

The boutique on Zurich's famed Bahnhofstrasse is first to adopt the bistro-bar concept that Breitling will roll out to other key locations around the world.