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Articles on the subject:

influencers

Value-for-money-cover
Economy
Perceptions of value in luxury

From YouTubers “flexing’” their luxury goods to a new generation of more conscious clients, perceived value in Fine Watchmaking is a hot topic.

Tuesday, 23 April 2019
Laurent Francois
6 min read
2
Memories-of-the-Alhambra-cover
Trend Forecaster
Product placement in Korean drama

Product placements are a well-oiled marketing technique, but it can take more to convince today's sophisticated audiences than a celebrity wearing a beautiful watch. Breitling is paving the way with the Korean drama, “Memories of the Alhambra”.

Tuesday, 19 February 2019
Laurent Francois
3 min read
Peter Xu
Economy
China, the kingmaker

China can raise a brand to the pantheon of luxury just as easily as it can dash it to the ground. With this Damoclean sword dangling over them, brands are multiplying initiatives. We look at what Bulgari is doing.

Monday, 11 February 2019
5 min read
SIHH-réseaux-sociaux-cover
SIHH
SIHH 2019: the biggest on social media

Faster-paced, more connected and interactive, the new-format SIHH delivered on social media. Two weeks on, we analyze what made its mark online.

Wednesday, 30 January 2019
Pierre Humeau
3 min read
6
IWC-stand-Spitfire-2019
SIHH
SIHH Day 1: the 5 most talked about topics on social media

After a glamorous opening ceremony on Sunday, a much-anticipated edition of SIHH is finally upon us. Check out what people on social media were talking about at Day 1 of SIHH 2019.

Tuesday, 15 January 2019
6 min read
2
influenceurs-asiatiques-cover
Economy
How luxury watch brands are using influencers to tap the Chinese market

Luxury watches hold strong appeal in China, prompting brands to find new ways of tapping into this market. After experimenting with solutions such as WeChat and e-commerce platforms, more and more brands are using influencers to reach new customers.

Monday, 29 October 2018
8 min read
Réseaux-sociaux-et-horlogerie-cover-b
Culture
Social media and the luxury watch industry (part two)

The luxury watch industry is a relative newcomer to social media, the most recent example being Patek Philippe's Instagram debut in March. Are luxury watch brands finally realising the importance of social media to their business?

Wednesday, 25 July 2018
3 min read
1
Réseaux-sociaux-et-horlogerie-cover-b
Culture
Social media and the luxury watch industry (part one)

The luxury watch industry is a relative newcomer to social media, the most recent example being Patek Philippe's Instagram debut in March. Are luxury watch brands finally realising the importance of social media to their business?

Tuesday, 24 July 2018
3 min read
FHH_trends2018_visuel
Trend Forecaster
What will the new trends in watches be?

Having asked itself this question at its beginning, the FHH Watchmaking Trends Report 2018 spends the ensuing 35 pages suggesting some answers using interviews with CEOs, designers, media, the ubiquitous influencers and yes, even a watchmaker, along with acute insights, analysis, infographics, and films.

Tuesday, 29 May 2018
Nick Foulkes
9 min read
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