Instagram controls almost 50% of luxury watch-related mentions, followed by Twitter at 18%. Why is Instagram so important to brands compared with other social media channels?
Articles on the subject:
Faster-paced, more connected and interactive, the new-format SIHH delivered on social media. Two weeks on, we analyze what made its mark online.
Day 1 didn’t disappoint, Day 2 took flight with complications… and what about Day 3. Check out what people on social media were talking about at Day 3 of SIHH 2019.
Day 1 of SIHH 2019 showed that the anticipation for the show was warranted. Check out what people on social media were talking about at Day 2 of the fair.
After a glamorous opening ceremony on Sunday, a much-anticipated edition of SIHH is finally upon us. Check out what people on social media were talking about at Day 1 of SIHH 2019.
At end November, SalonQP celebrated its 10th birthday. Over the three-day event, Britain’s leading watch magazine and its host of exhibitors brought Fine Watchmaking to life… but did it set Instagram on fire?
Following our ‘Only Time Will Tell’ video, in which we look at the Panerai Luminor Due 3 Days Automatic Acciaio 38mm, we went online to see which are the most popular Panerai watches on Instagram.
For the first time in its 108-year history, Chanel has published its financial results. They show it is one of the top-performing luxury brands with almost US$10 billion in annual sales. Focusing on their Fine Watch business, we scoured Instagram to see which of their timepieces are taking the lead online.