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Culture
Why Instagram is still so important for the luxury watch industry

Instagram controls almost 50% of luxury watch-related mentions, followed by Twitter at 18%. Why is Instagram so important to brands compared with other social media channels?

Wednesday, 13 February 2019
5 min read
SIHH-réseaux-sociaux-cover
SIHH
SIHH 2019: the biggest on social media

Faster-paced, more connected and interactive, the new-format SIHH delivered on social media. Two weeks on, we analyze what made its mark online.

Wednesday, 30 January 2019
Pierre Humeau
3 min read
6
Roger-Dubuis-booth-sihh-2019
SIHH
SIHH Day 3, the 5 most talked about topics on Social Media

Day 1 didn’t disappoint, Day 2 took flight with complications… and what about Day 3. Check out what people on social media were talking about at Day 3 of SIHH 2019.

Thursday, 17 January 2019
4 min read
3
Traditionnelle Twin-Beat © Vacheron Constantin
SIHH
SIHH Day 2, the 5 most talked about topics on social media

Day 1 of SIHH 2019 showed that the anticipation for the show was warranted. Check out what people on social media were talking about at Day 2 of the fair.

Wednesday, 16 January 2019
5 min read
2
IWC-stand-Spitfire-2019
SIHH
SIHH Day 1: the 5 most talked about topics on social media

After a glamorous opening ceremony on Sunday, a much-anticipated edition of SIHH is finally upon us. Check out what people on social media were talking about at Day 1 of SIHH 2019.

Tuesday, 15 January 2019
6 min read
2
Joker Automate © Anderson Genève et Konstantin Chaykin
Events
The 5 most Instagrammed watches at #SalonQP 2018

At end November, SalonQP celebrated its 10th birthday. Over the three-day event, Britain’s leading watch magazine and its host of exhibitors brought Fine Watchmaking to life… but did it set Instagram on fire?

Wednesday, 05 December 2018
6 min read
Omega Seamaster Planet Ocean Deep Black
Trend Forecaster
Top 5 Omega watches on Instagram

As Omega releases the First Omega Wrist-Chronograph Limited Edition, we scoured Instagram to find out which were the brand’s most popular watches online.

Friday, 10 August 2018
5 min read
Lab ID Luminor 1950 Carbotech 3 Days 49mm © Panerai
Trend Forecaster
Top 5 #Panerai watches on Instagram

Following our ‘Only Time Will Tell’ video, in which we look at the Panerai Luminor Due 3 Days Automatic Acciaio 38mm, we went online to see which are the most popular Panerai watches on Instagram.

Friday, 20 July 2018
9 min read
Chanel Code Coco
Trend Forecaster
Top 5 Chanel watches on Instagram

For the first time in its 108-year history, Chanel has published its financial results. They show it is one of the top-performing luxury brands with almost US$10 billion in annual sales. Focusing on their Fine Watch business, we scoured Instagram to see which of their timepieces are taking the lead online.

Monday, 16 July 2018
5 min read
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