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instagram

Limelight Gala © Piaget
Trend Forecaster
Top 5 jewellery watches on Instagram

Innovative techniques, beautiful colours and lavish diamonds fuel the trend for jewellery watches. We take a look at the gem-studded timepieces that shine brightest on social media.

Friday, 06 September 2019
4 min read
Tourbillon Souverain Vertical © Claude Joray / F.P. Journe
Trend Forecaster
The evolution of watch photography in the Instagram era

Aided by the social media boom, watch photography has never been more in the spotlight. Watch aficionados share photos of their timepieces from all possible angles. Meanwhile, brands post images of their new collections on a daily basis. Is this overkill or a stimulus for innovation?

Tuesday, 20 August 2019
6 min read
3
Instagram-cover-a
Culture
Why Instagram is still so important for the luxury watch industry

Instagram controls almost 50% of luxury watch-related mentions, followed by Twitter at 18%. Why is Instagram so important to brands compared with other social media channels?

Wednesday, 13 February 2019
5 min read
SIHH-réseaux-sociaux-cover
SIHH
SIHH 2019: the biggest on social media

Faster-paced, more connected and interactive, the new-format SIHH delivered on social media. Two weeks on, we analyze what made its mark online.

Wednesday, 30 January 2019
Pierre Humeau
3 min read
6
Joker Automate © Anderson Genève et Konstantin Chaykin
Events
The 5 most Instagrammed watches at #SalonQP 2018

At end November, SalonQP celebrated its 10th birthday. Over the three-day event, Britain’s leading watch magazine and its host of exhibitors brought Fine Watchmaking to life… but did it set Instagram on fire?

Wednesday, 05 December 2018
6 min read
Omega Seamaster Planet Ocean Deep Black
Trend Forecaster
Top 5 Omega watches on Instagram

As Omega releases the First Omega Wrist-Chronograph Limited Edition, we scoured Instagram to find out which were the brand’s most popular watches online.

Friday, 10 August 2018
5 min read
Lab ID Luminor 1950 Carbotech 3 Days 49mm © Panerai
Trend Forecaster
Top 5 #Panerai watches on Instagram

Following our ‘Only Time Will Tell’ video, in which we look at the Panerai Luminor Due 3 Days Automatic Acciaio 38mm, we went online to see which are the most popular Panerai watches on Instagram.

Friday, 20 July 2018
9 min read
Chanel Code Coco
Trend Forecaster
Top 5 Chanel watches on Instagram

For the first time in its 108-year history, Chanel has published its financial results. They show it is one of the top-performing luxury brands with almost US$10 billion in annual sales. Focusing on their Fine Watch business, we scoured Instagram to see which of their timepieces are taking the lead online.

Monday, 16 July 2018
5 min read
Bulgari Octo Finissimo Automatique.
Trend Forecaster
Top 5 #Bulgari watches on Instagram

A jeweller, a watchmaker, a jewellery watchmaker, Italian brand Bulgari appeals to many people for many different reasons. Which are the brand’s fan favourites? We scoured Instagram in search of the top five most Instagrammed #Bulgari watches.

Wednesday, 04 July 2018
5 min read
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