Gone are the days when brands presented women with scaled-down versions of men’s watches. If there’s anything we have learnt from both SIHH and Baselworld this year, it’s that women’s watches are a serious business.
Articles on the subject:
Deborah Maldonado or IWCGirl as you will all know her as, has managed to prove that Fine Watchmaking on social media isn’t just a man’s game. She is a bona fide influencer with 17,000 followers to prove it. We caught up with her to discuss social media and the prevalence of watch influencers.