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Articles on the subject:

Marketing & communication

Value-for-money-cover
Economy
Perceptions of value in luxury

From YouTubers “flexing’” their luxury goods to a new generation of more conscious clients, perceived value in Fine Watchmaking is a hot topic.

Tuesday, 23 April 2019
Laurent Francois
6 min read
2
Breguet Boutique, Moscow
News
Breguet puts its legacy on display in Moscow

In early October, Breguet cut the ribbon at its new Moscow boutique, inside the prestigious GUM mall, just minutes from the Kremlin. The new store also displays historic timepieces from the Breguet Museum in Paris.

Monday, 05 November 2018
The FHH Journal editors
2 min read
4
Rolex-Reptrak-1-cover
Economy
Swiss watch firms enjoy a cast-iron reputation

In the list of the most reputable multinationals in 2018, Rolex takes top ranking for the third consecutive year, beating Lego and Google to the number-one spot. Meanwhile, a similar survey of the main publicly listed Swiss corporations puts Swatch Group and Richemont second and third, behind bathroom manufacturer Geberit.

Monday, 27 August 2018
3 min read
Baselworld2018
Point of View
What now for watch fairs?

Swatch Group chairman Nick Hayek dropped a bomb during the summer recess. By pulling out of Baselworld, the world's biggest watch group raises the question of whether the industry can still benefit from "old-school" fairs.

Thursday, 23 August 2018
3 min read
4
Noémie Balmat, founder of Futur404
Connoisseur of watches
Is luxury's reluctance to embrace the internet a handicap?

Noémie Balmat and Allan Joseph are the founders of Futur404, an online media that explores the future of fashion in the context of society. Is Fine Watchmaking a special case in the luxury segment? Here's what they think.

Friday, 17 August 2018
4 min read
Réseaux-sociaux-et-horlogerie-cover-b
Culture
Social media and the luxury watch industry (part two)

The luxury watch industry is a relative newcomer to social media, the most recent example being Patek Philippe's Instagram debut in March. Are luxury watch brands finally realising the importance of social media to their business?

Wednesday, 25 July 2018
3 min read
1
By opening the first AP House in Asia, Audemars Piguet redefines the notion of hospitality.
Trend Forecaster
The new roads to luxury

A few years ago, "luxury watch" implied a raft of complications, extravagant gem-setting, limited editions and métiers d'art. Basically, a world reserved for collectors. But times have changed. The 2018 luxury watch is adapting to a younger customer base and uses multi-facetted marketing to become more accessible.

Friday, 06 July 2018
5 min read
9
McKinsey-cover
Economy
Survival of the fittest in the luxury digital economy

Digital is a vital source of growth for the luxury industry and a powerful way to develop brand equity. According to consulting firm McKinsey, a "Luxury 4.0" model is taking shape. Who will survive and who will become extinct?

Monday, 05 March 2018
4 min read
3
Starting gate for alpine skiing today
Economy
Omega's winning partnership with the Olympic Games

Omega is globally renowned as the official timekeeper for the Olympic Games, a role it's fulfilling for the twenty-eighth time at PyeongChang. The brand has extended its partnership with the International Olympic Committee through to 2032.

Thursday, 08 February 2018
4 min read
6
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