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Articles on the subject:

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ethic-and-vintage-cover
Culture
How the rise of a more ethical consumer is driving the vintage trend

More than 66% of consumers are willing to spend more on a product if the company or brand has good ethical values, according to a Nielsen report. Are you?

Tuesday, 18 December 2018
6 min read
New-watch-brand
Trend Forecaster
Top 7 new watch brands

The arrival of new brands over the past decade or so is helping to keep the horological gene pool fresh, with bright ideas and even brighter timepieces.

Tuesday, 06 November 2018
4 min read
influenceurs-asiatiques-cover
Economy
How luxury watch brands are using influencers to tap the Chinese market

Luxury watches hold strong appeal in China, prompting brands to find new ways of tapping into this market. After experimenting with solutions such as WeChat and e-commerce platforms, more and more brands are using influencers to reach new customers.

Monday, 29 October 2018
8 min read
Bilan-montres-été-cover
Trend Forecaster
The post-summer watch guide

You may have forgotten your toothbrush (hopefully not your passport!), but you won't have gone anywhere this summer without your favourite timepiece clasped to your wrist - and another one in your suitcase, if you’re lucky!

Friday, 19 October 2018
6 min read
Omega Seamaster Planet Ocean Deep Black
Trend Forecaster
Top 5 Omega watches on Instagram

As Omega releases the First Omega Wrist-Chronograph Limited Edition, we scoured Instagram to find out which were the brand’s most popular watches online.

Friday, 10 August 2018
5 min read
Bulgari Octo Finissimo Automatique.
Trend Forecaster
Top 5 #Bulgari watches on Instagram

A jeweller, a watchmaker, a jewellery watchmaker, Italian brand Bulgari appeals to many people for many different reasons. Which are the brand’s fan favourites? We scoured Instagram in search of the top five most Instagrammed #Bulgari watches.

Wednesday, 04 July 2018
5 min read
Tourbillons-Instagram-cover
Trend Forecaster
Top 5 #tourbillon watches on Instagram

Impossible to miss between 2004 and 2015, it looked as though the tourbillon had lost some of its power to turn collectors' heads. This most iconic of complications is now making a comeback both in collections and in the online world.

Tuesday, 26 June 2018
5 min read
Omega Speedmaster Skywalker X-33
History & Masterpieces
The tool watch through the ages (2)

A tool watch is one in which means and ends coexist in perfect harmony and, as the tool watch has evolved, so has the idea of what it must constitute. With so many companies now peppering their ads with references to tool watches, what value can we still attach to the term? Can a tool watch created in the 1950s still be relevant in 2016?

Thursday, 10 November 2016
Ilias Yiannopoulos
7 min read
4
Omega Seamaster
History & Masterpieces
The tool watch through the ages (1)

A tool watch is one in which means and ends coexist in perfect harmony and, as the tool watch has evolved, so has the idea of what it must constitute. With so many companies now peppering their ads with references to tool watches, what value can we still attach to the term? Can a tool watch created in the 1950s still be relevant in 2016?

Friday, 28 October 2016
Ilias Yiannopoulos
6 min read
6
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