>SHOP

keep my inbox inspiring

Sign up to our monthly newsletter for exclusive news and trends

Follow us on all channels

Start following us for more content, inspiration, news, trends and more

Articles on the subject:

Music

Bella Hadid © TAG Heuer
Trend Forecaster
Five streetwear icons x Haute Horlogerie

A twenty-first century uniform, streetwear has metamorphosed part of our wardrobe, transformed the fashion industry and is even shaking up Haute Horlogerie. From A for Alessandro Michele to V for Virgil Abloh, a look at five icons who have put the watch industry on streetwear time.

Wednesday, 16 December 2020
Laure Gontier
7 min read
7
Hip-Hop-Streetwear
Trend Forecaster
The story of streetwear

Originating in hip hop subculture and now part of mainstream fashion, rooted in affordable sportswear and now on first-name terms with luxury, streetwear is a more complex trend than it might appear. While some Haute Horlogerie brands refuse all comment, others have succumbed to its irresistible attraction.

Tuesday, 08 December 2020
Laure Gontier
6 min read
10
RM 52-05 Tourbillon Pharrell Williams © Richard Mille
Culture
Hip-hop's most namechecked watch brands

Luxury and music have always gone together, from the clothes artists wear to the cars they drive or the watches that shine on their wrists. We look at which brands get the most namechecks and the trendsetters behind them.

Friday, 27 March 2020
5 min read
Illustration Hip Hop
Watch Stories
Hip-hop horology

Times have changed since the days when to be fashionable in hip-hop all you needed was white Adidas shoes, a black fedora hat and statement gold chains. Now Kanye West, Beyoncé, Jay Z and Rihanna are bringing luxury to hip-hop style, which hasn't entirely given up the bling!

Wednesday, 04 May 2016
5 min read
7
zenith-rolling-stones-1
Events
Zenith and the Rolling Stones: five stars to follow...

Zenith, creator of the El Primero movement in 1969, is teaming up with the famous British rock stars the Rolling Stones, with the launch of a new El Primero Chronomaster 1969. The announcement was made on June 1st, by Jean-Claude Biver, Director of the LVMH Group Watch Division and Tom Bennett, Chief Executive Officer for Bravado, Universal Music Group’s global music merchandising division. The watch will be the first in a series of limited edition watches by Zenith.

Thursday, 05 June 2014
Press Release
3 min read
2
Back to Top
1