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Articles on the subject:

Patronage & Sponsorship

© Rolex
Watch Stories
United States, the place to be for Rolex

Rolex is one of the most prevalent and powerful brands of the past century. Though its presence spans globally, it is a particularly potent force in the United States. From strategic partnerships to strategic business moves, Rolex has carefully positioned itself at the centre of American culture, resulting in one of its top markets worldwide.

Wednesday, 09 October 2019
Cait Bazemore
8 min read
Shepard Fairey, Hublot's Ambassador, and his Big Bang Meca-10 Shepard Fairey Limited Edition
Trend Forecaster
Art and watchmaking, a strategic alliance

Brands have wised up to the benefits to be gained from associating their name with art venues and exhibitions; creative contexts whose audiences are also potential customers.

Monday, 30 September 2019
6 min read
Guillaume Néry
Watch Stories
You and Me and the Deep Blue Sea

In-depth with Panerai ambassador and world freediving champion Guillaume Néry

Thursday, 22 August 2019
Victoria Townsend
8 min read
Omega puts its name on Alinghi's sails

Just before last week's first GC32 Racing Tour 2019 regatta in Villasimius, Sardinia, Omega and Alinghi, two-times winner of the America's Cup, in 2003 and 2007, announced their new partnership.

Monday, 27 May 2019
The FHH Journal editors
1 min read
Ferrari and Richardo Guadelupe, CEO of Hublot
Watch brands and Formula 1

Innovation, performance and precision: Formula 1 racing and watches have a lot in common.

Friday, 03 May 2019
Shining Zhu
5 min read
Luxury watch brands and charities, a new value proposal

With products that ooze excess to the average consumer, luxury brands have looked for ways to support charities and prove that the bottom line isn't their only concern.

Thursday, 08 November 2018
6 min read
Rolex as Formula 1 Official Timekeeper

After battling it out on the Circuit of the Americas in Austin, Texas, for the Formula 1 United States Grand Prix on October 19-21, Lewis Hamilton claimed his fifth world title a week later in Mexico. Rolex was on-call for both races.

Tuesday, 30 October 2018
3 min read
Why golf suits watch brands to a tee

Golf has plenty to appeal to watchmakers, from its affluent audience to the performance and precision inherent to the game, and the technical challenges this sport represents. The hard part is finding a spot on the greens, which are dominated by a quintet of brands.

Monday, 17 September 2018
7 min read
Diego Maradona
LVMH has football cornered

On the eve of the 2018 FIFA World Cup, it's clear that two brands – TAG Heuer and Hublot, both LVMH - have swept the board in football. Behind this winning strategy is the one and only Jean-Claude Biver, President of the luxury number one's watch division.

Monday, 11 June 2018
5 min read
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