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Rolex is one of the most prevalent and powerful brands of the past century. Though its presence spans globally, it is a particularly potent force in the United States. From strategic partnerships to strategic business moves, Rolex has carefully positioned itself at the centre of American culture, resulting in one of its top markets worldwide.
Brands have wised up to the benefits to be gained from associating their name with art venues and exhibitions; creative contexts whose audiences are also potential customers.
In-depth with Panerai ambassador and world freediving champion Guillaume Néry
Just before last week's first GC32 Racing Tour 2019 regatta in Villasimius, Sardinia, Omega and Alinghi, two-times winner of the America's Cup, in 2003 and 2007, announced their new partnership.
Innovation, performance and precision: Formula 1 racing and watches have a lot in common.
With products that ooze excess to the average consumer, luxury brands have looked for ways to support charities and prove that the bottom line isn't their only concern.
After battling it out on the Circuit of the Americas in Austin, Texas, for the Formula 1 United States Grand Prix on October 19-21, Lewis Hamilton claimed his fifth world title a week later in Mexico. Rolex was on-call for both races.
Golf has plenty to appeal to watchmakers, from its affluent audience to the performance and precision inherent to the game, and the technical challenges this sport represents. The hard part is finding a spot on the greens, which are dominated by a quintet of brands.
On the eve of the 2018 FIFA World Cup, it's clear that two brands – TAG Heuer and Hublot, both LVMH - have swept the board in football. Behind this winning strategy is the one and only Jean-Claude Biver, President of the luxury number one's watch division.
