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Articles on the subject:

Patronage & Sponsorship

Swiss Everest 50th Anniversary Expedition (1952–2002) - © Rolex
Culture
How Rolex is working for a healthier planet - Part two

Water is one of the biggest environmental challenges, from access to drinking water, at risk of becoming a luxury, to the threats that pollution and overfishing represent for the oceans and marine life. Many of the projects that Rolex supports propose innovative solutions.

Friday, 03 July 2020
5 min read
20
Rolex Awards ceremony, Smithsonian American Art Museum, Washington D.C., 14 June 2019 - © Rolex/Daniel Swartz
Culture
How Rolex is working for a healthier planet - Part one

Throughout the twentieth century, Rolex watches were worn by courageous individuals as they set out to explore unknown corners of the globe. Today's expeditions are more likely to pursue scientific and environmental objectives. Rolex is as present as ever through its Perpetual Planet campaign.

Wednesday, 01 July 2020
6 min read
20
Rolex Arts Weekend at the Deutsches Theater, Berlin - February 2018
Culture
The Rolex Mentor program: the chance of a lifetime

Which talented young artist wouldn’t dream of having a renowned master as a personal mentor for one year?

Wednesday, 11 December 2019
Victoria Townsend
4 min read
9
Diver X Antartica © Ulysse Nardin
New Models
Xploration with Ulysse Nardin

Renowned for its links to the nautical world, Ulysse Nardin unveiled in Paris a new collection of dive watches for men and women, while introducing two new ambassadors. The brand also announced its sponsorship of the Vendée Globe sailing race that will celebrate its 30th anniversary next year.

Tuesday, 10 December 2019
Victoria Townsend
5 min read
7
© Rolex
Watch Stories
United States, the place to be for Rolex

Rolex is one of the most prevalent and powerful brands of the past century. Though its presence spans globally, it is a particularly potent force in the United States. From strategic partnerships to strategic business moves, Rolex has carefully positioned itself at the centre of American culture, resulting in one of its top markets worldwide.

Wednesday, 09 October 2019
Cait Bazemore
8 min read
13
Shepard Fairey, Hublot's Ambassador, and his Big Bang Meca-10 Shepard Fairey Limited Edition
Trend Forecaster
Art and watchmaking, a strategic alliance

Brands have wised up to the benefits to be gained from associating their name with art venues and exhibitions; creative contexts whose audiences are also potential customers.

Monday, 30 September 2019
6 min read
19
Guillaume Néry
Watch Stories
You and Me and the Deep Blue Sea

In-depth with Panerai ambassador and world freediving champion Guillaume Néry

Thursday, 22 August 2019
Victoria Townsend
8 min read
5
Alinghi
News
Omega puts its name on Alinghi's sails

Just before last week's first GC32 Racing Tour 2019 regatta in Villasimius, Sardinia, Omega and Alinghi, two-times winner of the America's Cup, in 2003 and 2007, announced their new partnership.

Monday, 27 May 2019
The FHH Journal editors
1 min read
3
Ferrari and Richardo Guadelupe, CEO of Hublot
Events
Watch brands and Formula 1

Innovation, performance and precision: Formula 1 racing and watches have a lot in common.

Friday, 03 May 2019
Shining Zhu
5 min read
9
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