Rolex is one of the most prevalent and powerful brands of the past century. Though its presence spans globally, it is a particularly potent force in the United States. From strategic partnerships to strategic business moves, Rolex has carefully positioned itself at the centre of American culture, resulting in one of its top markets worldwide.
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Patronage & Sponsorship
Brands have wised up to the benefits to be gained from associating their name with art venues and exhibitions; creative contexts whose audiences are also potential customers.
In-depth with Panerai ambassador and world freediving champion Guillaume Néry
Just before last week's first GC32 Racing Tour 2019 regatta in Villasimius, Sardinia, Omega and Alinghi, two-times winner of the America's Cup, in 2003 and 2007, announced their new partnership.
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With products that ooze excess to the average consumer, luxury brands have looked for ways to support charities and prove that the bottom line isn't their only concern.
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