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Articles on the subject:

Patronage & Sponsorship

IWC Schaffhausen headquarters
Economy
IWC’s chameleon strategy

The Schaffhausen watchmaker is proving remarkably adept at adapting to a more and more complex environment, aligning products and brand image… whatever the circumstances.

Monday, 08 March 2021
5 min read
11
Team Luna Rossa Prada Pirelli
Events
The America’s Cup pits Omega and Panerai once again

Rivals in 2017, the two watchmakers meet again for this year’s America’s Cup. Omega, having lifted the Auld Mug several times, competes alongside the Defender, Emirates Team New Zealand, while Panerai is making a new bid, this time with Team Luna Rossa Prada Pirelli.

Thursday, 04 March 2021
4 min read
10
Swiss Everest 50th Anniversary Expedition (1952–2002) - © Rolex
Culture
How Rolex is working for a healthier planet - Part two

Water is one of the biggest environmental challenges, from access to drinking water, at risk of becoming a luxury, to the threats that pollution and overfishing represent for the oceans and marine life. Many of the projects that Rolex supports propose innovative solutions.

Friday, 03 July 2020
5 min read
20
Rolex Awards ceremony, Smithsonian American Art Museum, Washington D.C., 14 June 2019 - © Rolex/Daniel Swartz
Culture
How Rolex is working for a healthier planet - Part one

Throughout the twentieth century, Rolex watches were worn by courageous individuals as they set out to explore unknown corners of the globe. Today's expeditions are more likely to pursue scientific and environmental objectives. Rolex is as present as ever through its Perpetual Planet campaign.

Wednesday, 01 July 2020
6 min read
20
Rolex Arts Weekend at the Deutsches Theater, Berlin - February 2018
Culture
The Rolex Mentor program: the chance of a lifetime

Which talented young artist wouldn’t dream of having a renowned master as a personal mentor for one year?

Wednesday, 11 December 2019
Victoria Townsend
4 min read
9
© Rolex
Watch Stories
United States, the place to be for Rolex

Rolex is one of the most prevalent and powerful brands of the past century. Though its presence spans globally, it is a particularly potent force in the United States. From strategic partnerships to strategic business moves, Rolex has carefully positioned itself at the centre of American culture, resulting in one of its top markets worldwide.

Wednesday, 09 October 2019
Cait Bazemore
8 min read
13
Shepard Fairey, Hublot's Ambassador, and his Big Bang Meca-10 Shepard Fairey Limited Edition
Trend Forecaster
Art and watchmaking, a strategic alliance

Brands have wised up to the benefits to be gained from associating their name with art venues and exhibitions; creative contexts whose audiences are also potential customers.

Monday, 30 September 2019
6 min read
19
Guillaume Néry
Watch Stories
You and Me and the Deep Blue Sea

In-depth with Panerai ambassador and world freediving champion Guillaume Néry

Thursday, 22 August 2019
Victoria Townsend
7 min read
5
Ferrari and Richardo Guadelupe, CEO of Hublot
Events
Watch brands and Formula 1

Innovation, performance and precision: Formula 1 racing and watches have a lot in common.

Friday, 03 May 2019
Shining Zhu
5 min read
9
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