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Articles on the subject:

réseaux sociaux

Point of View
Buying a watch online: Pinterest and Instagram to the rescue!

Buying a watch takes patience and method. Browsing the web, cruising social media and reading opinions on forums are all part of the process. Fortunately, there are social media tools and features out there that can make a collector’s life a little easier. Here are just some.

Thursday, 30 May 2019
Laurent Francois
4 min read
Octo Finissimo Chronograph GMT Automatic © Bulgari
Top 5 watches on Instagram during #Baselworld 2019

Baselworld has come and gone again. Which of this year's releases made it into the Top 5 most-posted on social media?

Thursday, 04 April 2019
5 min read
Trend Forecaster
Bulgari, a leading brand in digital

As Bulgari prepares for Baselworld, releasing new iterations in its four flagship collections, we analyse the brand's social media presence and marketing strategies.

Thursday, 14 March 2019
4 min read
Code 11.59 Quantième Perpétuel © Audemars Piguet
Code 11.59 by Audemars Piguet: scrutinized on social media

The new Code 11.59 by Audemars Piguet has sparked a lot of conversation online. Was it positive or negative? We analyse.

Monday, 18 February 2019
The FHH Journal editors
2 min read
Why Instagram is still so important for the luxury watch industry

Instagram controls almost 50% of luxury watch-related mentions, followed by Twitter at 18%. Why is Instagram so important to brands compared with other social media channels?

Wednesday, 13 February 2019
5 min read
SIHH 2019: the biggest on social media

Faster-paced, more connected and interactive, the new-format SIHH delivered on social media. Two weeks on, we analyze what made its mark online.

Wednesday, 30 January 2019
Pierre Humeau
3 min read
Traditionnelle Twin-Beat © Vacheron Constantin
SIHH Day 2, the 5 most talked about topics on social media

Day 1 of SIHH 2019 showed that the anticipation for the show was warranted. Check out what people on social media were talking about at Day 2 of the fair.

Wednesday, 16 January 2019
5 min read
SIHH Day 1: the 5 most talked about topics on social media

After a glamorous opening ceremony on Sunday, a much-anticipated edition of SIHH is finally upon us. Check out what people on social media were talking about at Day 1 of SIHH 2019.

Tuesday, 15 January 2019
6 min read
Pre-SIHH social media: it’s getting real

With less than a week to go before SIHH, the exhibiting brands are focusing their social media presence on the fair. This year, possibly more than any before, brands have been using social media to unveil new releases in the build-up to the big event.

Thursday, 10 January 2019
4 min read
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