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How Important are Online Communities to Fine Watchmaking Brands?

According to writer James Sanderson, “Companies can achieve intimacy between customers and their branded offerings by displaying to the customer that he/she is an important partner”. Partnerships with brands and their online communities are more present than ever, reflecting the growing importance of fan culture in the luxury world.

Thursday, 08 June 2017
15 min read
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Trend Forecaster
The Top 10 Hashtags for Fine Watchmaking on Instagram

Instagram is increasingly becoming an important tool for Fine Watchmaking brands to access a new, younger audience that might not be as exposed to the Historic Maisons of Fine Watchmaking.

Tuesday, 30 May 2017
16 min read
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