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Articles on the subject:

social media

Traditionnelle Twin-Beat © Vacheron Constantin
SIHH
SIHH Day 2, the 5 most talked about topics on social media

Day 1 of SIHH 2019 showed that the anticipation for the show was warranted. Check out what people on social media were talking about at Day 2 of the fair.

Wednesday, 16 January 2019
5 min read
2
Rolex Daytona Guy
Point of View
An interview with Rolex Daytona Guy: Why the Daytona?
Friday, 20 October 2017
10 min read
Rolex Lady-Datejust 28 Rolesor jaune
Trend Forecaster
Top 5 Ladies Watches on Instagram

Gone are the days when brands presented women with scaled-down versions of men’s watches. If there’s anything we have learnt from both SIHH and Baselworld this year, it’s that women’s watches are a serious business.

Wednesday, 20 September 2017
6 min read
5
Patekaholic interview Patek Philippe
Point of View
An interview with Patekaholic: Patek Philippe on brand love and digital defiance
Thursday, 07 September 2017
7 min read
IWC Girl interview
Point of View
IWCGirl discusses the prevalence of Fine Watchmaking Instagram influencers

Deborah Maldonado or IWCGirl as you will all know her as, has managed to prove that Fine Watchmaking on social media isn’t just a man’s game. She is a bona fide influencer with 17,000 followers to prove it. We caught up with her to discuss social media and the prevalence of watch influencers.

Thursday, 03 August 2017
12 min read
Omega Speedmaster
Trend Forecaster
Top 5 Pilot Watches on Instagram

Gone are the days of Pilot Watches being reserved for the aviation specialists. In today’s industry it’s impossible to target such a narrow market with such impressive timepieces. The most popular aviation watches in 2017 are not only precision instruments, but also beautiful pieces of art on the wrist.

Thursday, 15 June 2017
10 min read
5
TAG Heuer Monaco Calibre 11
Watch Stories
How Important are Online Communities to Fine Watchmaking Brands?

According to writer James Sanderson, “Companies can achieve intimacy between customers and their branded offerings by displaying to the customer that he/she is an important partner”. Partnerships with brands and their online communities are more present than ever, reflecting the growing importance of fan culture in the luxury world.

Thursday, 08 June 2017
15 min read
Screen Shot 2017-05-25 at 12.39.07 (1)
Trend Forecaster
The Top 10 Hashtags for Fine Watchmaking on Instagram

Instagram is increasingly becoming an important tool for Fine Watchmaking brands to access a new, younger audience that might not be as exposed to the Historic Maisons of Fine Watchmaking.

Tuesday, 30 May 2017
16 min read
lady-datejust_28-3
Trend Forecaster
Six most talked about #watchesofinstagram

With over 8 million business profiles and 1 million advertisers, Instagram is considered one of the best tool brands have to reach an audience of younger, potential consumers. It is becoming a focal for the industry to launch and display new timepieces, such as the campaigns showcased at this year's SIHH. With over 8 million business profiles and 1 million advertisers, Instagram is considered one of the best tool brands have to reach an audience of younger, potential consumers. It is becoming a focal for the industry to launch and display new timepieces, such as the campaigns showcased at this year's SIHH.

Tuesday, 11 April 2017
13 min read
6
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