Omega introduces the Seamaster Diver 300M Nekton Edition: a dive watch on a mission to save the seas.
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In November 2019 Kering partnered with The Explorers. Ulysse Nardin reinforces this collaboration and becomes the official timekeeper of this ever-lasting around-the-globe scientific and exploratory expedition. Ben Thouard, one of Ulysse Nardin’s “friends of the brand”, is a key partner of the expedition.
Water is one of the biggest environmental challenges, from access to drinking water, at risk of becoming a luxury, to the threats that pollution and overfishing represent for the oceans and marine life. Many of the projects that Rolex supports propose innovative solutions.
Throughout the twentieth century, Rolex watches were worn by courageous individuals as they set out to explore unknown corners of the globe. Today's expeditions are more likely to pursue scientific and environmental objectives. Rolex is as present as ever through its Perpetual Planet campaign.
In a report published on June 23, the Swiss Federal Audit Office calls attention to the inadequate control of imports of gold into the country. The current system is not equipped to prevent illegal gold from entering Switzerland, where the majority of the world's gold is refined.
At the online presentation of the brand's first new releases for 2020, Georges Kern gave insight into Breitling, a brand he's led for three years, and the chaotic environment of the past months.
What we consider to be signs of wealth are changing, influenced by concerns of sustainability and ethics. So, what does luxury mean in 2020, and what do arguably the pinnacle of luxury – diamonds - represent today?