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Articles on the subject:

Swatch Group

Balance wheel with silicon hairspring © Firehouse Horology
Connoisseur of watches
Why engineers are leading the battle of the balance spring

When all balance springs were metal, Swatch Group's Nivarox enjoyed a virtual monopoly. The most widespread alternative, patented silicon technology, is also the property of a handful of manufacturers. However crucial it may be, mechanically and strategically, the balance spring is about materials science, not horological genius.

Monday, 14 October 2019
4 min read
7
Le nouveau siège de Swatch, à Bienne, ressemble à une queue de serpent.
Beginner's Guide
Swatch breaks the mould with its new HQ

Not known for architectural swagger, Swatch Group has cut the ribbon on the new Swatch headquarters. The snake-like building is like nothing ever seen before in the branch. For Nick Hayek, it's about sparking the emotions and arousing curiosity.

Thursday, 10 October 2019
4 min read
6
FreakLab calibre UN-210 © Ulysse Nardin
Trend Forecaster
How watchmakers are resisting magnetism

Exposure to magnetic fields isn't without consequence on a mechanical watch's proper functioning. After early attempts to resolve the problem, recent innovations are delivering promising results. Demagnetising tools are also benefiting from new developments.

Monday, 23 September 2019
Flavia Giovannelli
7 min read
11
Hong-Kong-cover
Economy
First-half results blow hot and cold

Luxury firms continue to perform well, as demonstrated by their first-half results. The situation is slightly more complex for watch brands, in particular in Hong Kong and China.

Monday, 26 August 2019
4 min read
Model of the new Swatch Group headquarters in Biel
Trend Forecaster
Watch brands think big

From the watchmaker's workbench to the architect's drawing board, it's a case of bigger, bolder, better as brands take the industry towards an ever more spectacular future.

Thursday, 15 August 2019
5 min read
7
Balance with silicon hairspring
Connoisseur of watches
Silicon balance springs Made in America

Can a U.S.-made silicon balance spring jumpstart the country’s watch manufacturing industry?

Wednesday, 19 June 2019
4 min read
5
Magic Lotus Automaton © Jaquet Droz
Events
Twelve watches revealed at Swatch Group's "Time to Move"

By presenting their latest releases actually inside the Manufacture (except Glashütte Original which located to one of Geneva's luxury hotels), Swatch Group's prestige brands were able to highlight the singularity of their watches while making clear the complexity inherent to production.

Tuesday, 21 May 2019
7 min read
12
Omega factory (storage center), Bienne © Omega
Events
Swatch Group innovates with Time to Move

After slamming the door on Baselworld, Swatch Group had to come up with an alternative way to present its new releases to the press. The solution, the Time to Move roadshow, was the opportunity for the world's biggest watch group to flex its industrial muscle.

Monday, 20 May 2019
4 min read
5
Histoire-et-tradition-horlogerie-cover
Economy
For luxury brands it's goodbye history, hello HENRY…

In its latest report on the 100 largest luxury goods companies globally, Deloitte consultancy firm discusses the factors that will secure future growth – and these no longer include history and heritage.

Monday, 29 April 2019
4 min read
2
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