Returning to the subject of influencers, perhaps they don't all deserve to be tossed out with the trash, however great the temptation to reject them all as good-for-nothings.
Articles on the subject:
You may have noticed how, at regular intervals, newspapers like to resurrect a debate not unlike another, much older dispute (from the time of the Sun King to be exact), in which the Ancients and the Moderns clashed, each convinced of a supremacy not easily quantified; a divergence of opinion whose modern equivalent we could call, to paraphrase the exegete Germaine de Staël, the quarrel of excellence and luxury.
Organised under the aegis of a foundation since 2011, the Grand Prix d’Horlogerie de Genève is regarded as the Oscars of watchmaking. But behind this glittering event there still lies a problem: the competitors nominate themselves!
While brand ambassadors, sportsmen and women in particular, appeal to our inner athlete, what's to be said of influencers, champions of nothing at all. A case of here today, gone tomorrow?
Any stroll through the wonderful city of Rome always takes me to Piazza Navona to admire the magnificent Fountain of the Four Rivers, designed by Bernini in the mid-1600s. This allegory of the world as it was then known, with its sculptures representing rivers, has often put me in mind of another hydrographic specificity, this one a little further north.
It seems there is always someone doing their level best to pit Baselworld and SIHH one against the other. As though these two fine initiatives were opposites that could never attract... when for the past 28 years they have coexisted on perfectly good terms, each having "just about" found its market and its audience. And it's this "just about" that should be occupying our thoughts.