With online activity that perfectly complements its calendar of in-person sales, Phillips Watches Department takes the best of both worlds. Arthur Touchot, the auction house’s head of digital strategy, says more.
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Ventes aux enchères
At CHF 316 million, watch auctions made 19% less in 2020 than the previous year, despite an increased number of sales including online. As noted by The Mercury Project, Phillips takes the top spot with a 39% share of the market.
This November 8th, Phillips in association with Bacs & Russo will auction the first Simplicity in an anniversary edition of 20 by Philippe Dufour to mark the watch's 20th anniversary. In Hong Kong, a Simplicity recently fetched in excess of US$ 650,000 at auction.
Antiquorum has a longstanding presence in Geneva and Hong Kong, and recently opened an office in Monaco. A specialist in watches, the auction house recently branched out into jewellery. Romain Réa explains how a sale is put together.
The Covid-19 crisis has driven watch auctions online. We should, however, proceed with caution. A digital platform is no substitute for the excitement of a live sale, even if this means bidding from behind a mask.
After over 20 minutes of bidding from collectors across 3 continents, underscoring the enduring legacy of the most iconic actor of the 20th century, Marlon Brando’s Rolex GMT-Master reference 1675 sold for $1,952,000.
Under the hammer at Christie's on November 9th for Only Watch, the Patek Philippe Grandmaster Chime Ref. 6300A sold for CHF 31 million, setting a new record for any category of watch.